Investing Insiders is for

Finance Investing Savings

Our mission at Investing Insider is

One million happy investors.

That’s our goal. Bringing greater value to more investors than any other platform review site.
We believe that financial wellbeing, alongside physical wellbeing and mental wellbeing, is vital for all of us, because, without it, it’s impossible to lead a healthy and fulfilling life.

Our mission is to help more people achieve financial wellbeing by making smart decisions with their money.

Who we are

Take time to get to know us

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Our story

We’re Antonia, John and Clare.

As a team, we came together when we realised there were masses of reviews out there for people looking to invest, but none that seemed to answer the central question we wanted answering: how can I tell which is the right investment platform or product for me?

So we set about creating a solution that could help provide clear answers.


To spot opportunities, you need insights

We get it.

We’re investors ourselves. We sweat over the same things you sweat over: the size of our pension pot, whether we’ll be able to afford to take that holiday, buy that house, pay for our children’s educations, and then retire before we drop down in a heap from exhaustion.

We worry about whether we’re making smart – or poor choices – with our money, and whether we’re getting closer to – or further away from – our goals.

That’s why we can’t help but make it personal. Like you, we want to tick items off the bucket list, give our loved ones the lifestyle they deserve, and gain the peace of mind that comes from knowing you’re taking control of your future.

We get it because we’re seeking the same opportunities and insights you are – and with Investing Insiders, we’re in a position to provide them.

What we do

You have a picture in your head of the life you want to live. You can picture yourself living it. Now, how are you planning on getting there?

Getting smart with your money is likely to be the key. And, for many people, getting smart with your money means investing*.

But with hundreds of thousands of different ways to invest, how do you identify the solutions that will give you the best chance of achieving your goals?

We provide the insights, expertise, and answers that can put you on the right pathway – and a step closer to achieving the life you want to live.

* Investing is not right for everyone and involves risk. If you are uncomfortable with the possibility that the value of your investments may go down as well as up, then it may not be the right solution for you. Investing Insiders does not offer advisory services, nor does it recommend or advise investors to buy or sell stocks, securities or other investment vehicles.


On this website, you'll find:


Our ‘Best of’ lists cover products such as ISAs, Lifetime ISAs, Junior ISAs and self-invested personal pensions (SIPPs), and platforms such as ‘Best investment platform’ and ‘Best trading platforms’.


In-depth reviews of trading and investment platforms available to UK consumers. Crucially, we only review platforms that are regulated and authorised by the Financial Conduct Authority.


New to investing? Wondering about the rules around ISAs? Or what you need to know to get started in trading? Our expert team lay out the facts and decipher the jargon, so you can make clear decisions about what’s right for you.


We don’t want you to miss out, so we’ll make you aware of provider offers and exclusive promotions to help you save money on costs, and ensure you retain as much money as possible to put towards your future.

Our Values

We’re big on values. They go to the heart of why we do what we do – and how we go about doing it.


We value integrity above all else.


Our opinions can’t be bought.


We don’t want you to miss an opportunity, so we stay curious.

How we review

Learn how it works

No one wants to read speedily churned-out reviews full of insincere opinions. So we don’t write them.

Our rigorous, comprehensive reviewing system ensures we don’t miss a thing. And our commitment to the best interests of the consumer means we don’t change our opinions to get paid.

Find out what goes into an Investing Insiders review – and why it means you can always trust our verdicts.