Find the right investment platform for you with my independent list of the best investment platforms and apps in the UK for each type of investor, from first-timer, to portfolio pro.
Capital at risk. T&Cs apply.
Capital at risk. Terms & fees apply.
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Your capital is at risk. T&Cs apply.
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With investments, your capital is at risk. This could mean the value of your investments goes down as well as up. T&Cs apply.
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Capital at risk. T&Cs apply.
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Capital at risk. Terms & fees apply.
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Your capital is at risk. T&Cs apply.
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With investments, your capital is at risk. This could mean the value of your investments goes down as well as up. T&Cs apply.
4.5/5
0% commission on stocks and ETFs
Innovative social trading
Capital at risk. T&Cs apply.
eToro boasts 30 million users globally and is the world’s largest social trading community. It the social trading aspect, particularly the
Combine that with zero platform fees, zero management fees even for its managed ‘Smart Portfolios’, commission-free trading and no fees for copy-trading, and it’s clear why eToro wins so many loyal fans.
When compared to some other providers, it doesn’t offer the largest number of assets, although it does offer a range that includes 4,500+ stocks, CFDs, forex, ETFs and cryptocurrencies. eToro therefore might not appeal to you if you’re an advanced traders, especially if you want top notch customer support. Commission-free trading typically means you lose out on the white glove service.
Replicate the investment moves of successful traders in real time, automatically. Simply choose an investor to copy, and when they trade, so do you. Time-saving, free to do, and you can benefit from others' knowledge and experience.
More than 7,000 stocks from 20 exchanges, plus 760+ ETFs, 70 commodities, 68 currencies, and 38 indices.
eToro's Smart Portfolios are a convenient and diversified way to access ong-term investment portfolios, curated by eToro analysts without paying portfolio management fees. No management fees for professionally curated portfolios is something no other platform offers.
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Read our full review of eToro
Read full review4.5/5
SIPP: £100-£3,000 cashback for new and existing customers opening a SIPP until 28 February 2026
ISA/GIA: £100 free trades until 28 February 2026
Capital at risk. Terms & fees apply.
With interactive investor, you get access to one of the widest ranges of global investments available in the UK investment market: more than 40,000 stocks, shares, funds, ETFs and trusts from 17 global stock exchanges. That said, there’s no chance to buy and sell
On cost, ii can represent excellent value for investors with large pots to invest, who stand to benefit most from its flat-fee pricing structure and low trading fees. However, there is a cliff-edge cap of £50k for the lowest price plan, which means anyone investing over that amount will find their subscription jumps from £4.99 to £11.99 per month.
There are potentially very large savings to be made by using a flat-fee provider if you are a high value investor.
With around 18,000 assets covering UK and international shares, funds, ETFs, investment trusts, and bonds, you won't find your choices limited.
Whether you're a stock-picker or you want an expert to help you find the right investment options for your goals, interactive investor has plenty of tools, features and educational materials to help.
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For a detailed analysis of Interactive Investor, check out our review for 2025
Read full review4.5/5
Trade UK stocks from 0.08% per trade with a Classic account.
Trade stocks from 0.03% per trade with a VIP account.
Capital at risk.
You’ll get plenty of choice with Saxo: thousands of instruments, across a wide range of asset classes; an unbeatable menu of research tools; the full range of order types; and you don’t just get one trading platform with Saxo – you get a choice of three.
You’ll also be supported along the way with a personal account manager, so this is a premium service from one of online trading’s pioneers.
Pricing has recently been improved at Saxo, too. Minimum monthly custody charges and inactivity fees have been scrapped. For those with a classic account (less than £200k), that’s helped lower costs, but it’s the Platinum and VIP account holders (those with £200k+) who do best. If you fall into these categories, you’ll struggle to find better rates of commission anywhere.
Access 23,000+ stocks from global markets and perform analysis using best-in-class research tools.
Saxo offers some of the lowest commissions on the market, with charges for VIP and Platinum account-holders being particularly attractive, although you'll need to be investing at least £200k (or reach a certain trading volume) to get Platinum pricing, and £1m+ to get VIP discounts. Even Classic account-holders benefit from low transactions fees, however, with US stocks charged at $0.015 per share and UK shares costing 0.08% of the trade value (min. £3).
Saxo allows you to invest with as little as £1, making this an accessible way to gain exposure to a large number of global equities.
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For a detailed analysis of Saxo Markets, check out our review for 2024
Read full review4.5/5
GIA / ISA / SIPP: Get up to £200 cashback on your investments. Earn 10% cashback when you invest at least £50 before 31 Dec 2025. Max cashback £200. New customers only. (T&Cs apply)
Out of hours US stock trading
Your capital is at risk. T&Cs apply.
In the past, it wasn’t the fees that sold IG to us – it was the first-class menu of top-tier tools, features and benefits including access to 15,000+ markets and more than 13,000 international shares and ETFs on global indices, out-of-hours US market trading, unsurpassed free trading academy, and 24/7 customer support that swung it.
However, cost is now also a selling point since IG recently removed commission on all stocks and ETFs. And with custody fees waived if you trade more than 3 times per quarter, plus a great rate of interest paid on uninvested cash (3.75%), IG is winning us over here too.
Get support 24/7 through the IG app, on WhatsApp or live chat, as well as customer phone support, which is available 24 hours a day, Monday to Friday.
Commission free trading on all stocks and ETFs traded within a UK GBP GIA, ISA and SIPP account. And the quarterly custody fees are waived if you trade more than 3 times in a quarter, or invest £15,000 in an IG Smart Portfolio account.
IG's trading academy offers unparalleled trader education that means even though this platform isn't as beginner-friendly as some others, there is support available to take you from newbie to
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For a detailed analysis of IG, check out our review for 2024
Read full review4.5/5
Switch your account and receive up to £500
Refer a friend who transfers at least £10,000 and you both receive £100 in Amazon vouchers
Capital at risk.
AJ Bell is a first-rate all-rounder. It has plenty to satisfy serious, more experienced investors, but also does a great job of making getting started a breeze for beginners.
As it comes equipped for all levels of investors, that means, unlike with some very basic beginner-only platforms, you won’t want for more when you reach a certain level.
There are also low fees that won’t eat into your investment gains too much, and if you lack the confidence to pick your own stocks, there’s a great range of ready-made portfolios that have outperformed the industry average.
DIY investors can benefit from the lowest-cost entry point into investing, with zero account fees, zero subscription fees, zero trading commissions and no withdrawal or exit fees either.
Most ETFs are passively managed, meaning they aim to track an index (like the S&P 500) rather than trying to beat it. This requires fewer research analysts, portfolio managers, and trading costs, making them relatively low-cost funds to own.
DIY investors can choose from over 800 different ETFs across a range of asset classes, markets and sectors including leading global indices, thematics such as AI, robotics and clean energy, ESG, and emerging markets.
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For a detailed analysis of AJ Bell, check out our review for 2025
Read full review2.5/5
Join over 1 million other investors and start investing from as little as £1
Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA
Capital at risk.
Moneybox is well worth a look for anyone who is new to investing, struggles to save a decent starting pot, and would like access to hands-off, ready-made portfolios that are diversified but have historically performed well, indicating that they are well managed by professionals. (Although past performance does not guarantee future performance.)
There are three ready-made ‘Starting Option’ portfolios to choose from (Cautious, Balanced, and Adventurous), 36 funds, and a small selection of US stocks – so it’s a simple menu. But that’ll be welcome if you’re finding investing an overwhelming prospect.
Platform fees of 0.45% + a £1 per month makes it expensive for small portfolios though.
This is a really uncomplicated and easy to use mobile app. Perfect for investors looking for a simplified service.
Our analysis shows that Moneybox's ready-made 'Starter Option' portfolios have easily outperformed the industry average over the past five years.
Unlike some other platforms which insist on a minimum deposit of at least a few hundred pounds, Moneybox lets you start saving with just £1.
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For a detailed analysis of Moneybox, check out our full review
Read full review5.0/5
With investments, your capital is at risk. This could mean the value of your investments goes down as well as up. T&Cs apply.
With InvestEngine, low-cost and easy marry up beautifully to create an ideal option for absolute beginners and those just looking for simplicity.
There are no annual fees to worry about if you’re a DIY investor, zero dealing fees or commissions to consider, and no exit or withdrawal fees either. You will still need to pay ongoing fund fees, which vary according to the fund you choose, but these are standard costs whatever provider you choose. If you choose to have a managed fund, there’s a fee but it’s a very reasonable 0.25% p.a.
InvestEngine does charge a very reasonable 0.25% annual fee if you want a 'Managed' portfolio, but for DIY investors, the only costs are ongoing fund fees which vary from fund to fund and are par-for-the-course whichever provider you choose.
Most ETFs are passively managed, meaning they aim to track an index (like the S&P 500) rather than trying to beat it. This requires fewer research analysts, portfolio managers, and trading costs, making them relatively low-cost funds to own. They are also often 'ready-diversified' so it's easier to stay out of the trap of putting all your money into a narrow selection of stocks.
There are over 830 ETFs to choose from at InvestEngine, incorporating a wide range of asset classes, markets and sectors including leading global indices, thematics such as AI, robotics and clean energy, ESG, and emerging markets.
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For a detailed analysis of InvestEngine services, check out our review for 2025
Read full reviewFees can substantially eat into your investment gains and are therefore worthy of careful consideration when selecting which platform to invest with. Below I have provided you with a visual aid of how these platforms would compare on cost.
Remember, that fees should not be your only consideration. The main purpose of investing in an investment platform is to grow your money as much as possible. In this respect, the assets offered, and the performance of the ready-made portfolios on offer will also be relevant.
If you don’t have the confidence/time to choose your own investments or are simply seeking a more ‘hands-off’ approach, then you may want to consider the fully managed portfolios on offer.
But how do you know that the portfolio you are considering will provide you with decent returns? The answer is… you don’t! However, we can look at how well these platforms have managed their portfolios in the past 5 years. As you can see, results have been variable, but try to remember that the eToro option is very undiversified and therefore presents a big risk to your capital.
Investment platforms offer retail investors (people like you and I who are not professionals) the opportunity to avoid the fees associated with financial advice and take control of their investment portfolio.
Now it’s important to understand that this does not mean you need prior knowledge of investing to use one. Different investment platforms are suitable for different levels of experience. Some cater to complete beginners and simply ask you a few basic questions in order to match you with your investments which they then monitor and manage on your behalf at a fraction of the cost of a traditional wealth manager. This would include Moneybox and InvestEngine.
Other platforms focus on offering all the assets and choices that a more experienced investor could require so they have a decent range of securities and sectors from which to build a diversified portfolio. Trading 212 and AJ Bell would be a good fit for the purpose here.
Then, there are trading platforms that use cutting-edge technology to allow for instant buying and selling of securities so users can make quick adjustments in response to changes in the marketplace. eToro has an extensive range of assets and commission-free trading for this purpose. Just beware of the
Investment platforms are sometimes referred to as fund supermarkets. They will usually offer funds, stocks,
That’s actually pretty straightforward. First and foremost, think about your level of experience and knowledge when it comes to investing. We all need to start somewhere but are you happy to take risks with your money or would you rather leave the tough decisions to a professional? Moneybox and InvestEngine both offer the kind of service that a complete novice can happily sail through.
Trading 212 and AJ Bell are more suited to investors with a little know-how and both are well-priced as well as offering a decent range of investment options and research.
Cost is always a factor, but you won’t get recommended anything that is overcharging here. We factor in platform fees, management fees,
Yes! Because they cut out the ‘middle man’, these platforms are able to offer investment solutions at a fraction of the cost of traditional wealth management.
Firstly you must consider this a long-term endeavour. Once you have chosen your platform, a simple S&P 500 tracker fund is often the most lucrative investment.