In 2024, we compared the average cost of a few essential items with their prices in 1984. It produced some startling results. You can still see last year’s data here. In 2025, we revisited that analysis with today’s prices vs 1985.
The average full-time annual wage in 1985 was £6,867. In 2025, that figure is £39,039. That’s a rise of 468.5% (or, an average annual rise of 4.44%).
Of course, prices of goods and services have also risen over that time, so… it all evens out when you take inflation into account, right?
Well, actually, no. It really does depend on what you’re buying.
There are some items that have risen in price far more steeply than wages have kept up with. By looking at how much of an item the UK average wage could buy of in 1985 and comparing that with 2025’s average wage, you can see some of the worst offenders:
All of the items above are more expensive in real terms than they used to be, because it now takes a greater chunk of your money to buy them.
Some items have actually become cheaper in real terms as the prices of the goods have risen more slowly than wages have.
You can now get more of the following items in your basket for a smaller proportion of your wages.
For some goods, it’s the past few years where much of the inflation has taken place, as this table shows:
West Country Butter (250g) 1985
West Country Butter (250g) 2025
10 Bird’s Eye Cod Fish Fingers 2025 – Local Tesco
Fish n chips 2025 – Local fish and chip shop, Nottingham
1 month’s rent outside London 1985