Which Investment Platform Is Right For You?

Find out which platform is most suited to you!

Which investor are you most like?

Ethical Investor

"My focus is on ethical or sustainable investing"

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High Value

"I want the best option for larger portfolios"

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Copy Trader

"I want a platform that offers copy trading"

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First-Timera

"I want a platform designed for beginners"

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Savvy Investor

"I am confident and want a sophisticated platform"

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Easy Access

"I want penalty-free withdrawals"

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Take the Quiz
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Top Platforms

Highlighting which brands make great choices

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AJ Bell

AJ Bell serves more than 723,000 customers, offering a SIPP, ISAs, a Ready-Made Pension...

Insiders score

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This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

5.0out of 5

Visit Platform Read full review
Fees

5

Trading

4.5

Customer service

5.0

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Saxo Markets

Saxo Markets is a leading global provider of multi-asset trading and investment services, and...

Insiders score

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This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

5.0out of 5

Visit Platform Read full review
Fees

4.0

Trading

5.0

Customer service

3.5

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IG

IG has been around for 50 years and is well-respected, having invented financial spread...

Insiders score

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This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

Visit Platform Read full review
Fees

4.5

Trading

5.0

Customer service

4.5

Sneak peak to

All platforms

Products
CFDsForexRest of World StocksFundsETFsCryptocurrencies CommoditiesIndicesFuturesIPOsUK StocksUS StocksEuropean StocksReady-made PortfoliosBonds and GiltsFractional InvestingInvestment TrustsREITsCurrency ExchangeSpread Betting
Account type
Stocks and Shares ISASelf Invested Personal Pension (SIPP)General Investment Account (GIA)Trust AccountJoint Investment AccountLifetime ISACash ISAJunior ISADemo Investment AccountBusiness AccountJunior SIPPCash Savings AccountPersonal PensionCurrent AccountUnder-16s Current AccountJoint Savings AccountJoint Current AccountOverseas SpendingWorkplace Pension
Get started quickly100k+ portfoliosBeginnersLowest CostExperienced InvestorsMulti-Asset Portfolios

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

Capital at risk. Terms & fees apply.

Experienced and inexperienced investors

Up to £3,000 Cashback until 30 Sept 2026. (T&Cs apply)

Flat fees can be great value for large portfolios

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Fees

Flat fees

Products

One of the UK's largest selections

Benefits

Simple, easy-to-use platform

Capital at risk. Terms & fees apply.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

5.0out of 5

Capital at risk.

Both experienced and inexperienced investors

A Which? Recommended Provider eight years running, with the highest customer score to match

Excellent Trustpilot rating of 4.8/5

Wide investment choice

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Fees

Low 0.25% annual fees

Products

Wide investment choice

Benefits

Excellent Trustpilot rating of 4.8/5

Capital at risk.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

Capital at risk.

New investors | Quick and easy investing

Low 0.15% annual account fee

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Fees

Ultra-low fees

Products

Wide range of options

Benefits

Start investing from as little as £25 per month

Capital at risk.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

5.0out of 5

Capital at risk.

Sophisticated investors | Traders of all levels

Trade UK stocks from 0.08% per trade with a Classic account.

Trade stocks from 0.03% per trade with a VIP account.

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Fees

0.12% fees to trade stocks/ETFs

Products

71,000+ investments

Benefits

Expert insights & analysis

Capital at risk.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

Capital at risk. T&Cs apply.

Social traders | Copy traders | Beginner traders

0% commission on stocks and ETFs

Innovative social trading

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Fees

0% commission on stocks & ETFs

Products

Stocks & Shares ISA, GIA

Benefits

No-fee copy-trading

Capital at risk. T&Cs apply.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.0out of 5

As with all investing, your capital is at risk. Tax treatments depend on your individual circumstances and may change in the future. The value of your portfolio with Moneyfarm can go down as well as up and you may get back less than you invest.

Those looking for a minimum-effort way to get matched to a ready-made investment portfolio

Human investment consultants are available free of charge

Account types including S&S ISA, Cash ISA, Junior ISA, SIPP and general investing

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Fees

Competitive platform fee of 0.25%

Products

Lots of ready-made portfolio options

Benefits

Get up to £1,000 cashback when you open and deposit into or transfer an existing ISA to Moneyfarm before 30 April 2026.

As with all investing, your capital is at risk. Tax treatments depend on your individual circumstances and may change in the future. The value of your portfolio with Moneyfarm can go down as well as up and you may get back less than you invest.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

With investments, your capital is at risk. This could mean the value of your investments goes down as well as up. T&Cs apply.

Best for Stocks and Shares ISA | Ultra-low cost
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Fees

No account or subscription fees

Products

ETFs only

Benefits

Perfect for those wanting simple and low fees

With investments, your capital is at risk. This could mean the value of your investments goes down as well as up. T&Cs apply.

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.5out of 5

Capital at risk.

High-performing portfolios | Simple investing

Join over 1 million other investors and start investing from as little as £1

Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA

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Fees

4.57% AER (variable) for 12 months

Products

Ready-made & DIY options

Benefits

Easy to get started

Capital at risk.

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Great for a little bit of everything.

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Taking investing to the next level

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How we review

Independent. Expert-Reviewed.

Independent Research

Conducted in-house

Expert Review

Reviewed by our professionals

Verified Data

Regulatory & third-party sources

Comperhansive Analisys

Every recommendation is backed by thorough market research, financial modeling, and risk assessment performed by our certified analysts.

Proven Track Record

With over 15 years in the industry, we have consistently delivered reliable insights that have helped our clients make informed financial decisions.

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Frequently Asked Questions

Answering the questions you've asked us

They can be. That's because they cut out the ‘middle man’, these platforms are able to offer investment solutions at a fraction of the cost of traditional wealth management.

Firstly you must consider this a long-term endeavour. Once you have chosen your platform, a simple S&P 500 tracker fund is often the most lucrative investment.

Not always! So, It’s important to remember that cost and value are two very different things. While taking the overall fees associated with a platform into consideration is important, it’s not the only factor to think about. Other things to remember are the variety of assets available, the level of customer service and how accessible the platform is. Another thing to consider is whether the platform allows you to invest in line with your values, for example, do they offer ethical investment funds.

Yes, it’s possible to switch platforms without losing money if neither platform charges a transfer fee to move your investments from one to the other. Some providers, such as foreign exchange fees. and foreign exchange fees., don’t charge a transfer fee but others do. So it’s important to check before starting a transfer, as these fees will eat into the value of your portfolio.

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