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Who is the best Life Insurance provider in the UK?

Life insurance is designed to ensure that those you leave behind when you die do not face financial hardship in your absence.

There are many different types of life insurance, designed to suit different circumstances. This page covers all types, and features our top-rated providers based on price, customer service and reliability when it comes to paying out.

check Fact Checked
  • By Clare West
  • Published: January 22, 2025
  • Edited by: Antonia Medlicott
  • Disclosure
  • Last Update: 2 weeks ago

My quick list

4.5/5

Vitality

point

Incentives and rewards for staying healthy

point

Highest percentage of life insurance claims paid out in 2023 (99.7%)

4.0/5

LV=

point

Up to £250 worth of eGift vouchers when you join (t&cs apply)

3.0/5

Aviva Wealth

Capital at risk.

3.0/5

HSBC

Capital at risk.

* Wondering whether we get paid for writing good things about platforms? Good question! It’s how many comparison sites get paid.

The answer is – no, we proudly do things a little differently at Investing Insiders. Our sole criteria is what’s best for you – the consumer. So, although we do receive a commission if you choose to click through and open an account from any of our reviews, we will never bend our opinions to suit the requests of providers, or the needs of our bank balance. Bottom line – what you read on this page is what I’d recommend to my family, friends and colleagues, and indeed, what I choose for my own money.

Guide to life insurance


What is life insurance?

A life insurance policy pays out a sum of money to your loved ones if you die while the policy is active. It is intended to ensure that those you leave behind don’t suffer financial hardship as a result of your death.

You’ll need to pay monthly contributions (‘premiums’) to keep your plan active.

What is term life insurance?

Term life insurance provides cover for a specific period of time. It’s often purchased to accompany the term of a mortgage, or to cover the years when policyholders have children depending on their income.

There are different types of term life insurance policies, including:

  • Decreasing: The amount of coverage decreases over the term of the policy. This type of policy is often used by people who have a specific cost they want to cover for their loved ones, such as paying off a mortgage
  • Level: The amount of coverage remains the same throughout the policy term
  • Increasing: Increasing term life insurance is a type of life insurance policy that increases in value over time to help protect against inflation and rising living costs.

What is whole of life insurance?

Whole of life insurance has no end date and guarantees a payout as long as premiums are paid.

What is terminal illness cover?

Terminal illness cover is a type of life insurance that pays out a lump sum if you are diagnosed with a terminal illness and have less than 12 months to live. It’s different from standard life insurance, which only pays out if you pass away during the policy term.

Can I cash in my life insurance?

It depends what kind of policy you have and the terms of that policy. With a term life insurance policy, there is no option to cash-in the policy at any point. It only pays out if you die within the duration of the policy. Some whole of life policies have a cash element, however, which means that some of your premiums are invested, and returns on this investment can be withdrawn or used to borrow money.

How much will I pay for life insurance?

Your premiums (the ongoing payments for your cover) will vary depending on a number of different factors. They include:

  • The type of cover you choose
  • The amount you want your chosen beneficiary/beneficiaries to receive in the event of your death
  • The length of cover
  • Your age
  • Your health
  • Your personal and family medical history
  • Your occupation
  • Whether you participate in any risky activities
  • Whether you are a smoker

Remember: Insurance policies will only provide cover as long as you continue to pay your premiums.

Want to understand more about life insurance? Read our full guide here.

FAQs

Yes, you can have more than one life insurance policy with different providers.

Not all providers require medicals to issue life insurance policies. You will be required to be completely honest about any medical conditions you currently suffer from, or have previously suffered from. Some medical conditions will require a medical examination.

If you and your partner share a joint life insurance plan, and you separate, most providers will allow you to separate the plan into two individual policies.

Insurance policies are only valid as long as you continue to pay your premiums. If you stop, the policy will be terminated. If you are in financial difficulties, however, and struggling to afford your premiums, speak to your insurance provider as there may be alternatives to cancelling the policy. Some providers allow payment breaks, and there may be a possibility of transferring to a cheaper plan that means you don’t lose your cover altogether.

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