The Verdict
Average Success Rate
Willis Owen 3-Year Avg The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
Industry avg. The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
Above average fees makes Willis Owen an expensive platform in comparison to most other UK investment platforms. I've included some comparison charts further down the page which illustrate just how comparatively expensive this platform can be.
That, combined with the fact that you can't invest in individual US stocks on Willis Owen, and the fact there is no mobile app, makes this a platform I find very hard to recommend.
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Reasons to use
- No dealing fees on funds
- Flexible ISA
- Good customer service
- Good range of ready-made portfolios
Reasons to avoid
- Can't invest in individual US stocks
- Pricey - higher than average annual fees
- £7.50 per stock trading fees
- No mobile app
Ready-made Portfolio
Average Success Rate
Willis Owen 3-Year Avg The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
Industry avg. The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
We only have one full years' data on the performance of Willis Owen's ready-made portfolios, which isn't enough to form an opinion on the success of the investment strategies being used by Willis Owen's fund managers.
At the end of one full year, however, Willis Owen ready-made portfolios are achieving an average of 15.1% returns, which compares favourably against an industry average over one year of 12.4%.
Fees
Higher than average annual fees makes Willis Owen expensive when compared with other providers, particularly for large portfolios.
Annual fees: 0.40% (with reductions for portfolio size - 0.15% for portfolios over £250k)
Trading fees: £7.50 per trade, except for funds which are £0 per trade.
If you set up a regular trading plan, all trades are free of dealing fees.
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Reasons to use
- No dealing fees on funds
- No dealing fees if you set up a regular trading plan
- Reduction in annual fees for portfolios holding more than £50k
Reasons to avoid
- £7.50 per trade of stocks is high
- Annual fees are higher than average
- Expensive for large portfolios
Account Opening
Opening an account with Willis Owen took me around 10 minutes and, rather unusually, starts with asking what funds/stocks/investment trusts you want to invest in (although there is the option to choose later).
Reasons to use
- Fully digital process
- Took just 10 minutes
Reasons to avoid
- Slightly pressured start as you're expected to choose investments up during the application process (although it can be delayed)
Research
Research tools are adequate and provide enough of the information likely to be used by the average investor to make a decision.
Reasons to use
- Stock, fund, ETF, and investment trust screener to allow you to narrow down your search for investments
- Filter by industry, market cap, yield, and P/E ratio
- Fund Key Investor Information Documents are easy to find
- View past performance charts over 1M, 3M, 6M, 1Y, 5Y and 10Y.
- Ability to select & compare potential investments side-by-side
Reasons to avoid
- No live pricing
- Limited selection of fundamentals and key metrics on display
- No analyst ratings or forecasts
Safety
Willis Owen has been in business more than 40 years, and is authorised and regulated by the Financial Conduct Authority (FCA).
Reasons to use
- Long-established provider with a good reputation
- Authorised and regulated by the FCA
- FSCS protected
Education
Willis Owen offers some basic guides, articles and a blog covering relevant topics on retirement planning, investing, ISAs, the financial news, and pensions.
Reasons to use
- 'Insights' blog is regularly updated with insights on topics of relevance to investors
- Introductions to investing, pensions, ISAs and retirement planning
- Tax relief calculator
- Free goal planning and retirement planning tools
Reasons to avoid
- Mostly just covers the basics
- No podcasts or videos available
- No live sessions to sign-up to
Customer Service
Willis Owen does well here. They make it easy to get in touch and, if you're a fan of human interaction rather than chatbots and the like, Willis Owen's traditional approach to customer service may suit you well. There is a phone line which was answered without delay when I tried it, available Monday - Friday, 9am - 5pm.
Outside of office hours, your call will be picked up by a message service, also manned by a human. Alternatively, you can email your enquiry.
Reasons to use
- UK phoneline available within office hours, 5 days per week
- Real human takes a message outside of these hours
- Email enquiries welcomed
- Website 'Help' section with answers to FAQs
Reasons to avoid
- No weekend phone support
- No chatbot offered on the website