With a level of analysis and detail you won’t find elsewhere, my independent list of the best investment platforms and apps in the UK will help you find your perfect platform regardless of your level of experience.
4.5/5
eToro – Tap into the best-performing ready-made portfolios available
0% commission on stocks and ETFs
Innovative social trading
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with eToro. Consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
4.5/5
InvestEngine – Keep more of your gains with the lowest-cost investment platform available
Welcome Bonus of up to £50
Refer a friend and get Up to £100 free
Account types include S&S ISA, GIA SIPPs and Business Accounts
With investments, your capital is at risk. This could mean the value of your investments goes down as well as up.
4.5/5
AJ Bell – Enjoy outstanding customer service on a well-established platform with a great choice of assets
Well-established provider, listed on FTSE 250
Switch your account and receive up to £500
Refer a friend who transfers at least £10,000 and you both receive £100 in Amazon vouchers
Capital at risk.
4.5/5
Moneybox – Let the experts do it for you with the best-performing
Join over 1 million other investors and start investing from as little as £1
Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA
Capital at risk.
4.5/5
Trading 212 – Own the most expensive stocks at an exceptional price
Free fractional shares worth up to £100
5.10% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
4.5/5
– Tap into the best-performing ready-made portfolios available
0% commission on stocks and ETFs
Innovative social trading
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with eToro. Consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
This is a somewhat controversial choice of platform for this list. Firstly because eToro can not be considered low-cost. Yes, they market themselves as being commission-free, but the base currency is USD here which means you are going to get stung by some really hefty
However, I’ve put them in, as they have one feature, that could really benefit those looking for a higher-risk investment with the potential of greater returns. And the best part is that you need zero investment experience. But you do need to understand the risks involved here.
eToro has a range of ready-made portfolios, which have outperformed the industry average across the past 5 years by a substantial margin. There is one portfolio in particular that has provided returns of 230.2% across the past 5 years which none of the other industry portfolios are coming close to achieving. In fact the industry average is 26.4%.
It’s called Four Largest Tech Giants – @Four-Horsemen and before I go any further, I am not advising you to invest in this portfolio. There are only 4 equities held here, Google, Amazon, Microsoft, and Apple which is how this portfolio has managed to achieve these returns. However, in no way can this be considered diversified and I would only suggest investing here as part of a wider, more strategic investment portfolio, or, if you don’t mind losing some, or all of your money. Remember, historical performance can never guarantee future returns.
eToro is also the number one platform for copy trading, where investors can choose to automatically copy the trades of experienced and successful investors.
Use this if
Fees
Assets
4.0
3.5
3.5
3.5
4.0
3.5
4.5/5
– Keep more of your gains with the lowest-cost investment platform available
Welcome Bonus of up to £50
Refer a friend and get Up to £100 free
Account types include S&S ISA, GIA SIPPs and Business Accounts
With investments, your capital is at risk. This could mean the value of your investments goes down as well as up.
This is the most cost-effective way to invest. The only fee you have to deal with here is the fund fee and there is simply no getting away from that. But, by eliminating the account fees, commissions,
So what’s the catch? Firstly, you need to invest in ETFs because that’s all they have here. I’m a fan of ETFs so no issue there. Secondly, in order to avoid portfolio fees, you need to choose your own ETFs to invest in. So, this can be the sticking point for a lot of people who don’t have the experience or confidence to pick.
Cost, past performance, and risk level are some of the factors that you should consider. At InvestEngine you get access to the key investor information document which should help you decide.
Use this if
Fees
ETF Investments
5.0
4.0
4.5
4.0
3.0
4.0
For a detailed analysis of InvestEngine services, check out our review for 2024
Read full review4.5/5
– Enjoy outstanding customer service on a well-established platform with a great choice of assets
Well-established provider, listed on FTSE 250
Switch your account and receive up to £500
Refer a friend who transfers at least £10,000 and you both receive £100 in Amazon vouchers
Capital at risk.
AJ Bell successfully bridges the gap between new investors and experienced investors, making this a great choice for anyone who is just starting out with investing but would like to learn more about it.
In fact, the ready-made portfolios, that have delivered above-average returns, could be a good starting point for new investors while they get to grips with the market. Then once comfortable, investors could take more of an active role in choosing which assets to include in their portfolios.
Use this if
Fees
Custody charges
Annual ongoing charges
Share dealing fees
Investments
4.5
4.5
5.0
4.5
5.0
5.0
For a detailed analysis of AJ Bell, check out our review for 2024
Read full review4.5/5
– Let the experts do it for you with the best-performing
Join over 1 million other investors and start investing from as little as £1
Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA
Capital at risk.
This isn’t the lowest cost option, however, our analysis of portfolio performance has revealed that your investments would historically have still done well here.
The range of account options is brilliant, with the best performing
If you historically have found it difficult to save enough to invest then the round-up feature will build a tidy pot for you without you really noticing. It’s also a cinch to use, and my endorsement lies in the fact that I have retained my own account on this app.
Use this if
Fees
Investments
3.5
4.0
5.0
3.5
3.5
3.5
For a detailed analysis of Monebox, check out our review for 2024
Read full review4.5/5
– Own the most expensive stocks at an exceptional price
Free fractional shares worth up to £100
5.10% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
I use this app myself, partly for its exceptional value and partly because they have managed to keep it uncomplicated while still providing good access to research.
If you want to gain access to big ticket shares such as Alphabet or Nividia, then this is the place to come to as the low fees and fractional shares make this very affordable.
At the time of writing, interest at Trading 212 was at 5.2% which is more than I’ve encountered at any other platform.
This is a nice little step up for fairly new investors who want to start taking more control over what they are investing in.
Use this if
Fees
Investments
5.0
4.0
4.0
4.0
2.0
2.5
Read my full review of Trading 212
Read full reviewFees can substantially eat into your investment gains and are therefore worthy of careful consideration when selecting which platform to invest with. Below I have provided you with a visual aid of how these platforms would compare on cost.
Remember, that fees should not be your only consideration. The main purpose of investing in an investment platform is to grow your money as much as possible. In this respect, the assets offered, and the performance of the ready-made portfolios on offer will also be relevant.
If you don’t have the confidence/time to choose your own investments or are simply seeking a more ‘hands-off’ approach, then you may want to consider the fully managed portfolios on offer.
But how do you know that the portfolio you are considering will provide you with decent returns? The answer is… you don’t! However, we can look at how well these platforms have managed their portfolios in the past 5 years. As you can see, results have been variable, but try to remember that the eToro option is very undiversified and therefore presents a big risk to your capital.
Investment platforms offer retail investors (people like you and I who are not professionals) the opportunity to avoid the fees associated with financial advice and take control of their investment portfolio.
Now it’s important to understand that this does not mean you need prior knowledge of investing to use one. Different investment platforms are suitable for different levels of experience. Some cater to complete beginners and simply ask you a few basic questions in order to match you with your investments which they then monitor and manage on your behalf at a fraction of the cost of a traditional wealth manager. This would include Moneybox and InvestEngine.
Other platforms focus on offering all the assets and choices that a more experienced investor could require so they have a decent range of securities and sectors from which to build a diversified portfolio. Trading 212 and AJ Bell would be a good fit for the purpose here.
Then, there are trading platforms that use cutting-edge technology to allow for instant buying and selling of securities so users can make quick adjustments in response to changes in the marketplace. eToro has an extensive range of assets and commission-free trading for this purpose. Just beware of the
Investment platforms are sometimes referred to as fund supermarkets. They will usually offer funds, stocks,
That’s actually pretty straightforward. First and foremost, think about your level of experience and knowledge when it comes to investing. We all need to start somewhere but are you happy to take risks with your money or would you rather leave the tough decisions to a professional? Moneybox and InvestEngine both offer the kind of service that a complete novice can happily sail through.
Trading 212 and AJ Bell are more suited to investors with a little know-how and both are well-priced as well as offering a decent range of investment options and research.
Cost is always a factor, but you won’t get recommended anything that is overcharging here. We factor in platform fees, management fees,
Yes! Because they cut out the ‘middle man’, these platforms are able to offer investment solutions at a fraction of the cost of traditional wealth management.
Firstly you must consider this a long-term endeavour. Once you have chosen your platform, a simple S&P 500 tracker fund is often the most lucrative investment.
* Wondering whether we get paid for writing good things about platforms? Good question! It's how many comparison sites get paid.
The answer is – no, we proudly do things a little differently at Investing Insiders. Our sole criteria is what's best for you – the consumer. So, although we do receive a commission if you choose to click through and open an account from any of our reviews, we will never bend our opinions to suit the requests of providers, or the needs of our bank balance. Bottom line – what you read on this page is what I'd recommend to my family, friends and colleagues, and indeed, what I choose for my own money.
Opening and closing accounts at these platforms can usually be done in minutes. You are at liberty to change platforms at any time. When choosing an account, consider an ISA as this is the most tax effecient way to invest.