The Verdict
Like X-O, ShareDeal Active is a trading name for Jarvis Investment Management so you'll find similarities between the two platforms. As with X-O, it's a very dated, basic website and platform, that looks like it hasn't been updated in at least a decade, and there's no mobile app. So, if you want a modern platform with a sleek user interface, like eToro or Trading 212, then ShareDeal Active will not be for you.
There's a choice of four account types: a Share Dealing Account, a stocks and shares ISA, Junior ISA, and, until recently, a
A self-invested personal pension (SIPP) is a type of private pension that allows you to control the specific investments that make up your pension fundself-invested personal pension (SIPP) but it's now closed to new applicants.
Your options when it comes to what you can invest in are broader than with X-O. With ShareDeal Active, you'll have a choice of: UK-listed shares, gilts, bonds,
Exchange traded funds (ETFs) are traded in much the same way as stocks. Instead of an individual stock, however, you own a basket of different assets which track the performance of a particular index or market. exchange-traded funds, investment trusts, unit trusts, shares listed on the IRS (International Retail Service) and CDIs of US stocks. You can also trade on 9 international markets: the United States, Australia, Canada, France, Hong Kong, Germany, Sweden, Spain and Norway.
However, there's a £1,000 minimum investment for trading on international stocks, which is very restrictive, and far higher than most other platforms I've reviewed.
But that's not the biggest issue I have with ShareDeal Active. The biggest issue is the cost. There are all sorts of fees to watch out for, many of which are, quite frankly, eye-wateringly high. Here's an example of what I mean: Trading commission for buying or selling stocks from United States / Canada / Australia starts at £25.00 per trade for amounts up to £2,000. Commission increases to £100.00 per deal on trades £20,000+. If you wish to buy or sell on any of the other exchanges ShareDeal Active allows access to, you'll face charges of between £84.50 and £104.50 - irrespective of the trade size.
Clearly, those prices could work out economical if you're trading huge volumes of a stock line, especially as there's no separate FX fee levied on top of the exchange rate for trading in a non-GBP asset. But for anyone trading more modest amounts, you could end up paying way over the odds with these fixed fees.
There's a withdrawal fee of £15.00 + VAT per request. And if you want to transfer out, it's £10 + VAT per line of stock.
Trades of domestic assets are all £9.50 per deal. That's very high, although ShareDeal Active are happy to service customers by telephone for the same charge. Customers who still want to speak to their broker to place a trade will be hard-pressed to find a cheaper rate than £9.50 (It's £25 at AJ Bell, £49 per trade at interactive investor).
For those wanting to trade online, I'd suggest this is only a platform for those with large portfolios, for whom the fixed pricing (especially the zero annual fees on general trading accounts) could work out beneficial.
Read More Pros
- No annual account fees to trade through a general Share Dealing Account
- Trading fee is £9.50 whether you trade online or by phone - this is a cheap fee for telephone trading
- Cheap platform for those with large portfolios thanks to fixed fees
- Cheap for telephone trading
- No FX charge
Cons
- Expensive fixed fees for those with more modest-sized portfolios
- International stock dealing fees are very high
- £15 per stock to transfer out
- Very dated platform and website
- No mobile app
- No fractional shares
- No funds
Account Opening
The process is a bit old-school. Application can take place through a web form (you can also apply by post) but you won't get instant access to trade as it needs verification from a member of the team. You'll then be emailed your login details if you applied online (or in the post if that's how you applied). Once you are in possession of your account number you will be ready to trade.
Pros
- Fully digital application possible
- Can also apply by downloading and posting an application form
Cons
- Account accèss isn't immediate
Research
Research functionality is rudimentary. It's limited to price information, company profile, charts showing previous price performance over different periods of time, and market news.
This may be enough for some buy-and-hold investors, but will definitely not be enough for active traders or those who like to take a deep dive.
Pros
- Stock screener
- View past performance charts
- Ability to change chart types (inc candlestick, line, area, logarithmic, and OHLC
- Market news
Cons
- No analyst ratings, projections, or stock price expectations
- No live pricing (15 mins delay)
- Basic by comparison to competitors
Safety
ShareDeal Active is actually a trading name of Jarvis Investment Management Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA). It is also a member of the London Stock Exchange, giving customers added confidence in the safety of this provider.
The FSCS provides clients of Jarvis compensation of up to £85,000 per investor for investments. In addition, in line with the FCA's client money rules, all client money is segregated from the firm's own funds.
Account security questions feel dated too - there is no 2-factor authentication to provide an added layer of reassurance, or digital identity verification at onboarding.
Pros
- FCA regulated
- Jarvis Investment Management is a member of the LSE
- FSCS protection up to £85,000
- Client assets are segregated from ShareDeal Active's own, ensuring they are protected from creditors should the firm go bust
- Established for 30+ years
- Option to use Individual Client Segregation service can be added to a Share Dealing Account/ISA (for a fee)
Education
Other than a glossary of terms, ShareDeal Active does not offer any educational materials at all. It is not intended to be somewhere to grow your knowledge as an investor/trader.
Customer Service
Jarvis Investment Management - the company behind ShareDeal Active - provide easy telephone access Monday - Friday, 8am - 5pm, with one dedicated line for customer service and one for the dealing desk in Tunbridge Wells. You can also email them. In keeping with the rather dated feel of the website and online trading platform, they don't use anything like a chatbot, although there are some FAQs on the website, and it's still possible to fax Jarvis.
If you like old-fashioned, in-person service, you'll like this customer service.
Pros
- Old-fashioned, attentive, human-to-human customer service values
- Telephone support is excellent
- Email enquiries answered quickly
- Some FAQs on the website
Cons
- No weekend support
- No modern customer service additions such as a chatbot or extensive online 'Help' section with search facility
Social Trading
ShareDeal Active has no social trading features.
Read More Cons
- No community forum
- No copy-trading or other social trading features