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3.5

Vanguard: Popular funds but is it possible to get them cheaper elsewhere?

Vanguard was founded in 1975 and has made its name offering low-cost, index-tracking funds. Currently, more than 50 million investors around the world are invested in Vanguard’s index funds, active funds, ETFs and ready-made portfolios.

info
The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
Avg. 5-year performance across all Vanguard ready-made portfolios
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The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
Industry avg.

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By Clare West

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Clare's view:

The Verdict

Average Success Rate

29.2%
The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
info5-year performance across all Vanguard ready-made portfolios.
26.4%
The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
infoIndustry average
With its choice of popular ‘LifeStrategy’ funds targeting steady growth and long-term gains, Vanguard has been seen as an ideal home for buy-and-hold investors and retirement savers wanting the peace of mind that comes from working with a well-established household name.

However, I've looked at cost comparisons, and used the independent analysis we've done here at Investing Insiders to look at whether Vanguard's reputation for well-performing, low-cost funds, really stands up to scrutiny. And unfortunately, it doesn't.

Although some of Vanguard's ready-made portfolios have performed well (the funds recommended for retirement savers have done well, overall), others have produced disappointing results, meaning that in some cases, your money would have been better placed elsewhere. On fees, Vanguard isn't the low-cost provider that account fee rate of just 0.15% would suggest. I'll go into more detail on exactly what I mean on both these points further into my review.

It's not a great option if you value choice, too. With a Vanguard account, you can only invest in funds, so no individual stocks, shares or bonds, for example, and your choice is further limited by the fact that Vanguard only sell Vanguard funds. There are plenty of them, but it does mean you're very limited in how you can invest.

Minimum deposits are high at £500 for a lump sum, and £100 for monthly deposits, and customer service standards at Vanguard may not be as reliable as they once were. The company has received a lot of negative feedback recently that suggests customer care needs more of their attention.

And there’s another problem with Vanguard’s platform: it isn’t always the cheapest way to invest in a Vanguard product. I’ll explain which provider provides Vanguard funds more cheaply in my full review.
arrow-down-orangeRead more
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Pros

  • Low-cost funds
  • Large fund selection
  • Popular ready-made funds
  • Long-term investment focus
  • Large, respected brand
  • Pension finder service
  • Target Retirement Funds have produced good returns over past decade
quote

Cons

  • Cannot trade shares
  • No mobile app
  • Can only trade Vanguard's own funds
  • Does not accept Child Trust Fund transfers into JISAs
  • Other providers offer cheaper ways to invest in Vanguard funds
  • Mixed ISA ready-made portfolio performance
  • High minimum deposit
  • Verdict3.5
  • Ready-made Portfolio
  • Fees4.0
  • Trading Platform3.5
  • Research1.5
  • Safety5.0
  • Education2.0
  • Customer Service3.0
  • Corporate Actions
  • Portfolio View
  • Additional Services
  • Promotions

Clare's view:

Who do I recommend it for?

Average Success Rate

29.2%
The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
info5-year performance across all Vanguard ready-made portfolios.
26.4%
The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
infoIndustry average
arrow-down-orangeRead more
quote

Pros

  • Low-cost funds
  • Large fund selection
  • Popular ready-made funds
  • Long-term investment focus
  • Large, respected brand
  • Pension finder service
  • Target Retirement Funds have produced good returns over past decade
quote

Cons

  • Cannot trade shares
  • No mobile app
  • Can only trade Vanguard's own funds
  • Does not accept Child Trust Fund transfers into JISAs
  • Other providers offer cheaper ways to invest in Vanguard funds
  • Mixed ISA ready-made portfolio performance
  • High minimum deposit
  • arrowVerdict
    3.5
  • arrowReady-made Portfolio:
  • arrow Fees:
    4.0
  • arrowTrading Platform:
    3.5
  • arrowResearch:
    1.5
  • arrowSafety:
    5.0
  • arrowEducation:
    2.0
  • arrowCustomer Service:
    3.0
  • arrowCorporate Actions
  • arrowPortfolio View
  • arrowAdditional Services
  • arrowPromotions

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Updates

April 2023 Vanguard reaches 500,000 UK personal investor clients.

Who do I recommend Vanguard for?


Vanguard’s emphasis on low fees, broad diversification, and a long-term investment focus makes them a good fit for long-term investors looking to keep costs to a minimum.

If you’re saving for retirement, or you’re a buy-and-hold investor and want an inexpensive platform, then Vanguard funds could serve you well. However, you’ll need to have a bit of money saved up as the minimum deposit is a hefty £500 (or £100 per month if you set up regular deposits) so this isn’t a platform for those who just want to dip a toe in investing with small sums: it’s geared towards those who can afford to put a decent amount away and are looking long-term.

If you’re a beginner, Vanguard’s popular ready-made funds could give you the easy solution and sense of reassurance that you’re seeking. Active traders, however, will want to look elsewhere for their brokerage needs as Vanguard offers only a basic trading platform, no mobile app, and no ability to trade individual stocks. With Vanguard, you can only invest in funds, and only Vanguard’s funds at that, so this isn’t the platform for you if you wish to have complete control over the composition of your portfolio, down to the last stock.

Account types and assets


Accounts

You can invest through a wide range of tax wrappers and investment vehicles at Vanguard. Here’s how it compares to other UK investment platforms:

Each account comes with different investment limits and different tax advantages, so it’s important to spend some time comparing them to work out which is right for you.

Stocks and shares ISA

As a rule of thumb, always invest in an ISA before a general investment account as you will pay no income tax on the interest or dividends you receive from an ISA, and any profits from investments are free of Capital Gains Tax.

With a Vanguard Stocks and Shares ISA, you can either pick your investments from Vanguard’s range of over 85 funds, or if you prefer, let them pick and manage your investments for you.

Junior ISA (JISA)

Vanguard offers a JISA but it does not accept transfers from Child Trust Funds which is a shame and will rule this provider out for many potential JISA customers. If you’re looking to transfer a CTF to a JISA, then I’d suggest looking at interactive investor (ii), Hargreaves Lansdown, or AJ Bell instead, as they offer this service.

Self-invested personal pension (SIPP)

Vanguard was named a Which? Recommended Provider for its Self-Invested Personal Pension (SIPP) for the third straight year in 2023. Vanguard might have only launched its SIPP in 2020, but with its simple charging structure (one account fee covers it all), it has won customers over.

It’s a straightforward SIPP which gives you access to a choice of 76 funds and ETFs available on Vanguard Personal Investor, including Vanguard Target Retirement Funds and the popular LifeStrategy range. Our independent research into ready-made portfolio performance for those portfolios recommended as default/starter options for SIPP investors, shows that Vanguard's recommended range – the Target Retirement Fund range – actually does very well when compared with the industry average (66.8%) and Vanguard's competitors. Producing median average returns of 88.1% over ten years, that's better than Fidelity's 75.1%, and PensionBee's 54.5%, and Nutmeg's 39.7%.

Another thing I like about Vanguard's SIPP is the level of help you’re given choosing the right type of investment strategy for your pension if you choose a managed service. Vanguard takes an approach I’ve not seen elsewhere, in asking you to move a slider, in several different scenarios, to find the level of risk you’d be willing to take to potentially reap different returns. It’s a useful approach because it takes the concept of ‘risk/reward’ from something abstract and allows you to feel how different losses or gains would affect you. It also doesn’t assume you know what providers mean when they ask you to select ‘low’, ‘medium’, or ‘high’ risk. If you’re starting from scratch with your pension planning (or even if you’re not – because our attitudes to risk are bound to change with age), it’s a useful way to gauge where you currently sit on the spectrum.

  • Vanguard SIPP

Junior SIPP

Only a few providers offer a Junior SIPP. It’s a tax-efficient way to build a retirement nest egg for your child. For the tax year 2024-25, you can contribute up to £2,880 and the government will add £720 basic tax relief (20%) taking the total up to £3,600. Not only are your contributions topped up by government tax relief, but the investments you make have decades to grow, so, by the time your child retires, what started as a modest pot could have grown to be a considerable one.

For parents who have already utilised the Junior ISA allowance, and want to continue saving for their children’s future in a tax-efficient way, this is a great little product. Of course, it is worth remembering that your child cannot access this money until they retire, so you really are locking it away for the long term. However, the advantage of this account is that contributions to your child's pension fall under one of the inheritance tax exemptions and could therefore fall outside of your estate for inheritance tax purposes.

Assets

The first important thing to note is that when you invest with Vanguard, you are always investing in funds. The second is that Vanguard only provides access to its own products and services.

Vanguard offers both DIY investment (where you pick and choose your own funds) and ready-made solutions (where the experts at Vanguard select your funds for you).

For DIY investors, if you are happy to invest in only funds, then Vanguard offers a choice of 86 different Vanguard funds comprising different weightings of equities/bonds, categorised by risk level. But again, you are not getting a wider selection of all the available funds on the market, as you would get by opening an account with Fidelity or AJ Bell, for example. You are getting a restricted list of Vanguard’s own funds.

Within their range of funds, however, you’ll find index funds (which track the market), active funds (which aim to outperform the market), and ETFs (which allow you to match the performance of the stock exchange as a whole). And, if you don’t want to be overwhelmed with choices, and you’re encouraged by Vanguard’s market strength and reputation, you may find that only having Vanguard’s range of funds is easy to choose from, making the selection process easier to manage. Vanguard certainly excels at explaining different risk levels, and you’ll know you’re getting a low-hassle, relatively low-cost solution.

For those who want to know they’re getting the best possible deal, however, it’s worth remembering that you can access Vanguard funds through alternative providers – where you’ll get the option to add other, non-Vanguard funds to your portfolio – and you might even be able to get those Vanguard funds at a cheaper rate too (I’ll explain which providers make this possible in the Fees section).

Vanguard LifeStrategy

Although Vanguard doesn’t offer robo-advice in the UK, if you need some help selecting funds, the platform does provide a questionnaire to help direct you towards the kinds of investments you should be making.

Sample question from Vanguard’s questionnaire to help with choosing funds

Example of the results page from Vanguard’s guidance on choosing funds

John’s Verdict – Our resident Senior Equity Research Analyst, John Choong, provides his pick of the best available Vanguard funds:

Passive Income – £VUKE

The FTSE 100 may have stagnated in recent years, but its earnings and shareholder returns haven’t. As a result, dividends and share buybacks have increased over the years. Thus, a fund like £VUKE which distributes dividends to shareholders may be well-served for those seeking passive income without incurring too much downside risk. The fund’s current dividend yield of 2.6% may not look like the most favourable investment given the current rate environment. However, the ETF’s lower losses over the past year as compared to higher-yielding ETFs make up for this. More promisingly, considering the fact that UK equities continue to trade at cheap valuations while earnings grow, future gains can come either via capital appreciation or higher dividend yields if stock prices remain flat.

Value – £VUKG

Like its counterpart, £VUKG also tracks the under-appreciated FTSE 100 index. But where it differs is how it allocates dividends, as this fund accumulates dividends, resulting in higher capital gains. This is why £VUKG has outperformed the £VUKE and the FTSE 100 index. Given the minimal downside risks from the already cheap valuations of many of the UK’s top companies, I see this as a strong value fund to invest in which has the potential to bear fruit in the years to come. The UK stock market has lost its allure for almost a decade. And with rumours of the government looking to reinvigorate the FTSE 100, investor interest may return and warrant a re-rating of the index to a higher earnings multiple, thereby boosting share prices.

Growth – £EQGB

Although much more volatile than the traditional S&P 500 index, the tech-heavy NASDAQ has outperformed its benchmark peer over the past two decades, and by quite some margin. When considering that most of its earnings growth has and is now expected to come from large tech companies, either through artificial intelligence (AI) or those who manufacture the equipment to make such advancements a reality, £EQGB is a fund every long-term investor should be looking at. When paired with the fact that earnings growth for the NASDAQ is forecasted to pick up this year, along with favourable seasonal trends such as the overwhelming likelihood that the stock market finishes the year in the green in an election year, this ETF may be one for the growth giants.

Ready-made funds

The benefit of a ready-made portfolio is that it gives you access to thousands of bonds and shares in one go. That produces a well-diversified portfolio and ensures you aren’t exposed to too much risk from a narrow basket of assets. It also means you don’t have to do too much research for yourself over different funds – the Vanguard team will have done the research for you.

You’ll be able to choose from:

  • LifeStrategy® funds

Each LifeStrategy fund combines multiple individual index funds into one fund portfolio, giving you access to thousands of shares and bonds in a single investment. This helps reduce risk by spreading your investments. Each of the five LifeStrategy funds has a different mix of shares and bonds.

  • Target Retirement funds

With a Target Retirement fund, you simply identify when you plan to retire and Vanguard will do the rest. As you get closer to retirement, Vanguard will automatically start switching you out of higher-risk, higher-reward investments and into more stable ones.

At Investing Insiders, we’ve been conducting research into the 1-year, 5-year and 10-year historical performance of more than 160 different funds across 24 different providers. Vanguard’s cautious and conservative fund (LifeStrategy 20% Equity Account) has done ok over the past 10 years, coming in bang on the industry average, but over the past 5 years, it has significantly underperformed when compared to the industry average.

Vanguard’s more balanced fund (LifeStrategy 60% Equity Acc) has done much better over the past decade. Performance over the past 5 years has been above average, and performance over the past 10 years has been excellent, far outstripping the industry average.

On the aggressive and adventurous account (LifeStrategy 80% Equity Acc), performance is, again, mixed, with 10-year returns smashing the industry average, but success tailing off in the past 5 years, with 5-year returns coming in a little under the average.

We can only speculate on why performance may have tapered off in the past five years, (2019 – 2024) compared to the previous five years (2014-2019). However, John Choong, our Senior Equity Analyst, has some ideas. Read his theory and analysis of the Vanguard stocks in the ‘Portfolio performance’ section below.

  • ESG funds

Vanguard offers a choice of ESG funds for investors who want their investment portfolio to reflect their values on companies' environmental, social and governance.

Two types of ESG funds are available:

  • Index fund that excludes certain companies. These could be weapons or tobacco manufacturers, for example, or those that breach international principles.
  • An actively managed fund that selects companies which meet certain ESG criteria and excludes companies involved in controversial business activities.
    Vanguard does a good job of making details visible about the companies within funds. It’s a shame, however, that they don’t make it easier to filter funds by different criteria as the search process is laborious.

Fractional shares

As you can’t trade in individual shares at Vanguard, there is no fractional share dealing.

Joint / Corporate accounts

Vanguard does not offer joint accounts or corporate accounts, so you can’t open an account with a partner, or in your company’s name.

Lifetime ISAs

Vanguard does not offer a Lifetime ISA. That’s a shame as, if you're looking to buy your first home, a Lifetime ISA – with its 25% bonus on retirement or first-time house purchase – makes for a valuable option.

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John Choong

Senior Equity Analyst
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John’s Verdict

Our resident Senior Equity Research Analyst, John Choong, gives his analysis of Vanguard’s ready-made portfolio performance:

The performance of Vanguard’s ready-made funds for beginners aren’t too shabby. With a 10-year median return of 88.1%, it’s safe to say that Vanguard comfortably beats the industry median of 64.4% over the same time period. That said, it’s worth noting that this outstanding performance against the industry median starts to deplete, as the 5-year difference to the industry median is only 1.3%, before matching the 3-year median at 3.1%, and underperforming on a 1-year basis. This would therefore raise concerns as to whether Vanguard’s ready-made funds have exhausted their growth cycle, with most of the outperformance coming in the earlier years.

Using LON:VUSD as the S&P 500 benchmark and comparing it to the Vanguard 100% equity portfolio, we can see a performance difference:

VUSD Returns from 31/1/2014 to 31/1/2019: 64.3%.
Vanguard 100% Equity Returns from 31/1/2014 to 31/1/2019: 64.7%.
Performance Difference: 0.4%

VUSD Returns from 31/1/2019 to 31/1/2024: 94.0%.
Vanguard’s 100% Returns from 31/1/2014 to 31/1/2019: 58.0%.
Performance Difference: -36.0%

While we can only speculate on what decisions the fund managers may have taken in the past five years that might have given rise to the change in fortunes, there are a couple of possible scenarios. It’s possible that most of the growth has come from AI/tech stocks which the Vanguard 100% equity fund might be lacking in concentration vs the VUSD. The fund manager could have reallocated to a safer mix of assets around 2020, explaining why you don’t see as big of a drop during 2022 when the bear market came about, but a widening of performance again in late 2023 to now. Whatever the reasons, the growth cycle has certainly tailed off in the past five years. Given that past performance does not predict future performance, however, we must be careful how much weight we give to these possible theories about why that growth may have declined.

Be that as it may, Vanguard’s performance against its closest peers like Fidelity and AJ Bell are mixed. On a 10-year basis, Vanguard is the standout performer with a median return of 88.1% against Fidelity’s 75.1%. Meanwhile, on a 5-year basis, Vanguard’s median is pretty much in line with AJ Bell’s at 29.2% vs 29.0% and outperforming Fidelity’s median of 26.8%. However, on a 3-year and 1-year basis, the performance becomes a little mixed. AJ Bell outperforms Vanguard on a 3-year basis with a median return of 12.7% vs 8.1%, but this is then reversed on a 1-year basis, with Vanguard’s median of 5.7% outperforming AJ Bell’s 3.4% and Fidelity’s 3.2%.

Nonetheless, investors should keep in mind that most of these figures are just averages. I’d still encourage investors to assess the data for themselves, as averages don’t always paint the full picture. For instance, the fewer number of funds Vanguard has in more defensive portfolios could skew average returns to the upside, as compared to Fidelity and AJ Bell, who have more income and defensive funds, which can skew their average returns to the downside.

Additional services


Stock Yield Enhancement Program

IBKR’s Stock Yield Enhancement Program enables traders to earn extra income on non-leveraged stock by essentially allowing IBKR to borrow those shares in exchange for collateral (either U.S. Treasuries or cash). The company then lends your shares to traders who want to short sell them. You’ll have to be an approved client with more than USD 50,000 (or equivalent) in your cash account, or have been approved for a margin account to qualify for the scheme. If you do, then you can earn 50% of a market-based rate on your loaned shares.

3.5

Trading Platform


You’ll only have one option when it comes to accessing tools and managing your account with Vanguard: a web-based, online platform. Somewhat mystifyingly, Vanguard does not have a mobile app.

Web platform

The platform is clean, clear and simple to navigate. It provides access to all the features you need to manage an investment account. What it isn’t, is a trading account. This is not a platform that’s designed for day traders – it’s for long-term investors – so you won’t find all the research and execution bells and whistles of a complex trading platform.

Mobile platform

Vanguard really disappoints here as there is no Vanguard mobile app available in the UK. With more than 90% of the adult British population now using online banking, mobile access has become a basic expectation and, even though investors might not need to check their portfolio as often as they check their bank account, this omission leaves Vanguard lagging behind competition.

Beware: By not having a mobile app, Vanguard leaves open the possibility of customers mistaking imposters for Vanguard Investments UK. I’ve seen other apps with the name ‘Vanguard’ and the reviews suggest people have been tricked into downloading these apps and possibly handing over their account details, thinking it was a genuine Vanguard app.

Demo account

As an investment, rather than a trading platform, Vanguard does not have a demo account to test out strategies.

4.0

Fees


The fees you pay to invest with Vanguard comprise of three main parts and are based on the overall value of your account (including any cash held). They apply whether you are investing in a SIPP, ISA or general dealing account.

Your fee will consist of:

  • Fund management costs (dealing costs, admin expenses, bid-offer spreads)

Ready-made portfolios 0.24% – 0.32%
Individual funds 0.07% – 1.66%

  • Account fee

This is what you pay in return for the provision of account services. These services include the fund dealing facility, the recording of transactions and holdings, the safeguarding of your investments, and other ancillary services.

£0 – £250k 0.15% p/a (capped at £375)
£250k+ £375 p/a

It may also include a:

  • Managed Service fee – 0.30%

You’ll only pay this management fee if you choose Vanguard’s managed investment service. This service includes monitoring and re-balancing your investments.

Vanguard is known for offering low-cost funds. That 0.15% account fee (capped at £375) is certainly the lowest headline rate among the big-name UK investment brands. However, it doesn’t always translate to the lowest overall cost when the ongoing fund costs and management fees are added in, as you can see from the table of estimated costs below:

So, Vanguard isn’t the most expensive, but it’s also not the cheapest provider on the market. And this presents a problem, because plenty of other providers also offer a selection of Vanguard funds. That means, in some circumstances, going directly through Vanguard is not the cheapest way to purchase a Vanguard fund.

You also need to factor in that you are getting fewer choices for your fees with Vanguard. While Fidelity charges £87.50 per year on a £20k investment compared to Vanguard’s £84, you do have the option of buying stocks and a full range of funds from across the market with Fidelity. AJ Bell’s fees come in even lower on a £20k investment: £50 for the year, and again, with AJ Bell, you have a far wider range of investable assets to choose from. It’s something to consider.

Stocks and Shares ISA fees

As you can see from the table below, Vanguard is not the cheapest for ISAs either although, as with the SIPP, they do offer the bonus of dealing fees being included. (I haven’t included the Management Service fee in these calculations as the Managed Service is optional.)

As the above table demonstrates, InvestEngine offers the cheapest route to a Vanguard ETF. However, InvestEngine and the other low cost option, Freetrade, only offer Vanguard ETFs, so won’t offer the LifeStrategy range from Vanguard, for example. Again though, the point stands that it’s always worth shopping around for the Vanguard fund you want as it is possible to get them cheaper elsewhere.

Withdrawal fees

No charge.

Deposit fees

No charge.

FX fees

No FX fees are due on Vanguard products.

Minimum deposit

Minimum deposits for Vanguard are relatively high: £100 per month, or a £500 lump sum.

Interest paid on cash

Vanguard pays interest on any cash held in your accounts but not invested, at a rate of 2.60%. That’s definitely not the most generous rate currently available (Interactive Brokers offers 4.74% and BestInvest offers 4.53% on cash in a SIPP account) but there are still plenty of providers (looking at you, big banks) which offer no interest at all which makes Vanguard’s rate relatively good.

1.5

Research and tools


As you’re only able to invest in funds with Vanguard, research is limited to the specific funds offered. That research is comprehensive however, and well-suited to the kinds of requirements and questions Vanguard’s investors are likely to have.

You’ll be able to research:

  • Price analysis
  • Past performance data
  • Information on the fund’s objectives and risk score
  • Number of stocks and bonds held, their median market cap, P/E and P/B ratios, and data on stocks’ return on equity and earnings on growth rate
  • Distribution history
  • Costs and charges data

What you won’t find, however, are analyst ratings and forecasts, social sentiments, charting tools or news feeds. Vanguard customers, therefore, are missing some of analysis and signals that can help with decision making.

  • Vanguard Life Strategy Overview

5.0

Safety


When selecting a provider for your investments, it is very important to first ensure they meet certain minimum safety standards. We judge Vanguard to meet the threshold for a ‘safe’ provider because:

  • Vanguard is authorised and regulated by the Financial Conduct Authority (FCA) in the UK.
  • Vanguard utilises multi-factor authentication (a six-digit code) to keep your account secure when you log in, make a withdrawal, or attempt to change your details.
  • To protect you against the risk of fraudulent withdrawals of money from your account, Vanguard asks you to nominate a single bank account for the purpose of receiving payments from them.
  • Vanguard is covered by the Financial Services Compensation Scheme (FSCS). This means you may be entitled to compensation up to £85,000 in the unlikely event that the company is unable to meet their financial obligations to you.

Warning: It’s important to be aware that all investing involves risk and IBKR’s products are only covered by the UK Financial Services Compensation Scheme (FSCS) in limited circumstances. If you want to find out more about which investment products are protected by the FSCS, use this checker *Link to: https://www.fscs.org.uk/check/investment-protection-checker/>

Account security

All account information passing between your computer and Vanguard’s systems is securely encrypted.

2.0

Education


The education offering on Vanguard’s website is rudimentary. There’s a library of blog articles offering some insights on personal finance topics and news, and 101 guides to investing terms and concepts, but it isn’t enough on its own to inform those looking to take charge of their own investments, so you’ll need to supplement your education with resources from other sources if you’re completely new to a product.

Explanations of the differences between different funds and asset classes, however, are clear and helpful enough to allow users to identify which may be better suited to their needs.

3.0

Customer Service


Vanguard’s UK-based team can be contacted via:

  • Message
  • Secure message from within your account dashboard if you are a client
  • 24/7 Chatbot
  • Phonelines are open Monday to Friday, 9am to 5pm
  • It’s great that Vanguard can be reached by phone. However, be prepared for delays. Trustpilot users report delays of more than an hour in some circumstances!

    The 24/7 Chatbot seemed very sleepy when I tried it. Unfortunately, it refused to co-operate at all and just kept popping up a survey instead. All-in-all, the experiences I’ve had haven’t inspired confidence which is a shame, as one of the benefits of an older, more established platform over newer, smartphone investment brands, is usually a higher standard of customer service.

    Trustpilot reviews don’t ease my concerns, either. The platform has an ‘Average’ score of 3.5 stars at present, and an alarming 55% of them are 1-star reviews. Something around the 10-15% mark is usual.

    Complaints are largely centred around issues with transfers, delays withdrawing money, under-investment in customer care and poorly performing IT systems. It’s also worth noting that Vanguard’s score has dropped from 4-stars to 3.5 in just a couple of months. (I checked in on them at the start of the year and things weren’t as bad.) It may be a blip, and all providers receive their fair proportion of negative reviews on Trustpilot, but Vanguard is certainly receiving more negative reviews than most at present.

4.0

Account opening


So that I could test out how easy it is to open and manage a Vanguard account, choose investments and execute trades, I invested £500 into a Vanguard FTSE 100 UCITS ETF.

Account opening

Opening an account with Vanguard was easy. There are three steps to the process:

1. Choose your account type

Choose from: a Stocks and Shares ISA; a Personal Pension; a Junior ISA; or a General Investment Account.

2. Choose your funds

Vanguard will ask you to think about your investment goals, your attitude to risk and how hands-on you want to be with your account.

With Vanguard’s Stocks and Shares ISA and Personal Pension, Vanguard can choose your funds for you. You just answer a few questions about how you feel about risk.

3. Choose how much to invest

You can invest from £100 per month, or a £500 lump sum.

Watch this video to view one of Vanguard’s account opening processes:

*Insert Loom video

Transferring your account

Vanguard states that ISA transfers take a maximum of 30 working days but I’ve not tested this myself as my funds are invested in a general investment account rather than an ISA. Depending on your existing provider (that’s often where the delays often stem from in transfers), and the type of pension you have, SIPP transfers can take anywhere from 1 to 10 weeks according to Vanguard’s own data, and occasionally longer.

Closing your account

If the money in your Stocks and Shares ISA or General Account is currently invested, Vanguard will sell your funds, then you can withdraw funds (and have any cash refunded) into your nominated bank account.

If Vanguard choose and manage your investments for you, you'll need to send Vanguard a secure message, stating the amount you want to withdraw. They'll do the rest for you. The whole process takes around five business days.
It’s annoying that you need to request this through a secure message and can’t just self-manage closing an account as you’d be able to do with the more tech-savvy newer providers. Legacy providers certainly need to up their game in this regard and swap out manual processes for more digitisation if they want to attract younger consumers accustomed to immediacy.

Trade execution


Buying and selling funds is a simple process at Vanguard. There are no choices to be made on order types as you’re limited to ‘next available price’.

That means your trade will go through at the next trade point.

Unfortunately, that could be a day or two away, during which time the fund’s unit or share price may have changed. In reality, as you’re buying a fund rather than an individual equity, the price isn’t likely to change dramatically, but it’s something to be aware of and which you may find off-putting if you like your trade prices to remain fully within your control.

Awards


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Vanguard vs AJ Bell


AJ Bell and Vanguard are both large, well-established, well-regarded investment brands, and both offer a quality service for a reasonable price.

Vanguard might suit you better if you don’t want to face too many choices and don’t want a lot of maintenance to keep your portfolio ticking over. That’s because while AJ Bell offers a wide choice of assets, Vanguard only offers funds, and only offers its own funds. They are incredibly popular funds, however, making them a solid choice whether you have an adventurous approach to risk, or more on the cautious end of the scale.

If you do decide to go for a ready-made portfolio, data on past performance can be helpful in making a decision (while obviously not being a guarantee of future performance). In the case of AJ Bell and Vanguard, both providers have performed equally as well over the past five years – around the industry average, so there’s not much between them there.

Both offer well-designed, user-friendly platforms and websites, although Vanguard inexplicably doesn’t have a mobile app, so if you live on your phone and want instant access to your accounts wherever you are, AJ Bell is your one.

On cost, both are hard to beat on price, but Vanguard’s no-frills service is generally cheaper. You don’t get as much as you do with AJ Bell though, so it really does depend on what you’re looking for. And, as I’ve pointed out, it’s actually possible to get Vanguard funds cheaper on other platforms than directly through Vanguard.

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Vanguard vs Fidelity


Both Fidelity and Vanguard offer SIPPs, Junior SIPPs, Stocks and Shares ISAs, Junior ISAs and general investment accounts. And both have long, distinguished histories.

But there are a couple of big differences between these two global investing powerhouses. Although it can lay claim to having the lowest platform costs (0.15%), Vanguard only offers its own range of 86 funds. By contrast, Fidelity provides access to a wide range of providers encompassing more than 3,000 funds (including Vanguard’s popular LifeStrategy range). However, that choice comes with a slightly higher annual fee (0.35% – 0.20%). While those cost differences might seem marginal over the period of one year, they can certainly make a difference over the course of the many years – or even decades – you intend to hold an investment.

Other differences that may matter to you – with Fidelity, you can start investing with as little as £25, while Vanguard’s minimum deposit is either £100 a month, or a £500 lump sum. And Fidelity provides the better research tools plus the addition of a mobile app, which Vanguard doesn’t currently offer UK customers.

Both providers pay interest on any uninvested cash held in your accounts. Fidelity’s rates are currently 3.45% on ISAs, cash management accounts, and the general investment account, and 3.65% on SIPPs. That’s significantly higher than Vanguard’s current rate of 2.60%.

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Vanguard vs InvestEngine


There are two things to note about InvestEngine: Firstly, it is an extremely low-cost platform; secondly, it only offers exchange-traded funds (ETFs). So, unless you are hell-bent on investing in the Vanguard Lifestrategy funds (which, as they are not ETFs, are not available at InvestEngine), then InvestEngine is definitely the more cost-effective solution. That’s because, as with interactive investor, you can buy Vanguard ETFs at InvestEngine at a lower cost than you can on the Vanguard platform itself.

So, how do those costs work out? While InvestEngine is free of fees for DIY portfolios, Vanguard charges investors 0.15% with a minimum investment of £500. You will also have access to a large number of funds at InvestEngine.

However, where Vanguard do pull ahead is with their Junior ISA which is yet to be offered at InvestEngine. In addition, Vanguard offers actively managed mutual funds which you cannot access at InvestEngine. Having said that, you can get matched to a ready-made portfolio at InvestEngine, which may suit a complete beginner more.

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Vanguard vs Interactive Investor


interactive investor (ii) is the second largest investment platform in the UK and the top flat-fee provider. Perhaps the biggest difference between ii and Vanguard is that ii offers access to thousands of individual shares, ETFs, trusts and funds from multiple providers. Vanguard only offers its own funds.

ii’s fixed fee model offers three different plans to choose from: £4.99 for the Investor Essentials Plan which includes the Stocks and Shares ISA and GIA; £11.99 for the Investor Plan including as many JISAs as you have children; and the £19.99 Super Investor Plan which includes two free monthly trades.

On costs, interactive investor usually works out cheaper for Vanguard funds than going directly through Vanguard, particularly if you have a large portfolio. You’ll have to factor in dealing fees with ii, which are usually included in the ongoing fund charges you pay at Vanguard. However, if you plan to invest in funds, and leave your investments untouched for several years, then ii will be the cheaper option once your portfolio reaches approximately £95k on a SIPP, and around £20k on an ISA.

Although there are potentially other places you can buy cheaper Vanguard funds than interactive investor (try InvestEngine if you just want ETFs), if it’s a large selection of assets you’re after, you can’t do better than interactive investor.

FAQs

Vanguard is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS). That means that the FSCS can step in to pay compensation if a firm is unable, or likely to be unable, to pay claims against it, up to £85,000 per person, per authorised firm.

Vanguard is cheaper than Fidelity on platform costs with a very low rate of 0.15% per year, capped at £375 per year. That compares with fees of 0.20% – 0.35% with Fidelity. You’ll also need to factor in fund fees, but these vary according to the fund you choose so it’s a case of adding them on and seeing if it makes a difference to your overall costs.

Vanguard is definitely worth checking out if you are looking for a SIPP – a self-invested personal pension. SIPPs are ideal if you want to have more control over how your pension pot is invested. Vanguard offers a low-cost SIPP, although you’ll only have access to Vanguard funds rather than the full market range.

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