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Wealthyhood: Simple app that’s good on pricing – but no ISA and no ready-made solutions

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This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

4.0out of 5

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Wealthyhood is a wealth-building app designed to make it easy for Millennials to save, invest and build wealth. It currently only has a general investment account but offers a good range of stocks, ETFs and MMFs.

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By Clare West

  • Published: November 25, 2024
  • Edited by: Antonia Medlicott
  • Last Update: 2 months ago
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4.0out of 5

Clare's view

The Verdict

Wealthyhood offers a good range of stocks, ETFs money market funds (MMF). A MMF is a kind of mutual fund, and although you can still grow your investments, they're considered more low-risk investments and are therefore often used to store cash or save for short-term goals. It's a nice selection that will appeal to Wealthyhood's target audience of Millennials wanting to get some money invested. If you decide to branch out as an investor though, you'll end up needing to switching platforms though as there are no bonds, gilts, other mutual funds, investment trusts, IPOs or crypto trading, for example.

Pricing is good. The Basic plan comes with a 0.18% service charge, which is low but it's not a free account as is sometimes suggested. You'll also need to pay a relatively high FX rate (0.75%) to trade in overseas stocks/ETFs with the Basic account, so it could work out more expensive than an account at Dodl, for example, where the service fee is 0.15% and FX fees are 0.50%. As the other plans are subscription-based, these work out better value the more you have invested so small portfolio-holders might feel short-changed, while larger scale investors could discover Wealthyhood is a bargain.

My main problem is that there is no ISA, and no personal pension. Currently, your only option is to invest through a general investment account which means you miss out of all those lovely tax benefits that come with Sometimes called an investment ISA, a stocks and shares ISA is an individual savings account that allows you to invest in shares, unit trusts, investment funds, and bonds. You will not need to pay tax on any income or capital gains earned on investments within an ISAstocks and shares ISAsinfo and A self-invested personal pension (SIPP) is a type of private pension that allows you to control the specific investments that make up your pension fundSIPPsinfo.

My other issue is that there's no ready-made portfolios - which would seem like a sensible option to offer those who are new to investing. You can create a portfolio either by starting from scratch, selecting individual stocks, ETFs or MMFs for yourself, or by using the portfolio builder tool to direct the app to choose the kinds of assets you want to hold. But even with the portfolio builder tool, you still need to understand what kinds of assets, sectors and geographies you want to invest in, and how to manage them. That requires a certain level of confidence which I'd suggest doesn't match with Wealthyhood's desired aim to appeal to absolute beginners. (Dodl or a robo-advice platform such as Moneybox might be better if that's you.)

Research tools are better than average if you're a beginner, but, as I say, you'll need to be a relatively confident beginner for Wealthyhood to be a good fit.
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quote

Pros

  • Low cost platform
  • Simple investing for beginners
  • Fractional shares
  • Investing from £1
  • Automated investing
  • Up to 4.69% interest with easy access through a Money Market Fund
quote

Cons

  • Cannot invest through an ISA
  • Only a general investment account
  • No ready-made portfolios
  • No bonds, gilts, investment trusts, mutual funds (other than MMFs)
  • Need to be confident picking investment assets yourself
  • No personal pension/SIPP
  • FX fees for Basic account holders are expensive (0.75%)
  • Verdict4.0
  • Fees4.0
  • Trading Platform3.5
  • Research4.0
  • Safety5.0
  • Education3.0
  • Customer Service3.5
  • Corporate Actions2.5

Clare's view

Who do I recommend it for?

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quote

Pros

  • Low cost platform
  • Simple investing for beginners
  • Fractional shares
  • Investing from £1
  • Automated investing
  • Up to 4.69% interest with easy access through a Money Market Fund
quote

Cons

  • Cannot invest through an ISA
  • Only a general investment account
  • No ready-made portfolios
  • No bonds, gilts, investment trusts, mutual funds (other than MMFs)
  • Need to be confident picking investment assets yourself
  • No personal pension/SIPP
  • FX fees for Basic account holders are expensive (0.75%)
  • arrowVerdict
    4.0
  • arrow Fees:
    4.0
    Wealthyhood uses a variation on a Freemium subscription model, which usually means you can access some services for free but will need to pay a monthly sub to access all features. In Wealthyhood's case, however, the 'free' basic account has its own unique charge - a 0.18% annual custody fee. That's well below the industry average for an investment service charge however, so it's an attractive rate. Bear in mind, however, that you'll also be paying high A foreign exchange (FX) fee is added to all trades involving foreign currencies. If you buy a stock that trades in US dollars, for example, and your home account is in GB pounds, you'll need to pay an FX fee.FX feesinfo (0.75%) to trade in non-GBP investments with this account, so your costs could add up.

    Basic account: £0 subscription but 0.18% annual custody fee (charged monthly) & 0.75% FX fees
    Plus account: £2.99 p/month (free trial for first 7 days) & 0.35% FX fees
    Gold account: £12.99 p/month (free trial for first 7 days) & 0.25% FX fees

    Reductions are available for paying annually (works out as £1.99 p/month for Plus, and £9.99 p/month for Gold)

    With a free account, you get access to: Fractional shares, portfolio automation, 1M+ portfolio templates, learning guides, free deposits & withdrawals, and 4.19% interest with Money Market Funds (an alternative to a savings account).

    With the paid-for accounts, you can get better rates of interest, bonus dividends, cashback, a lower FX rate, and priority customer service (with the Gold account).

    Subscriptions can be excellent value for large portfolio-holders but disproportionately expensive for those just starting out with very small portfolios. Of course, if you are just starting out, you do have the option of using the Basic account, which is charged using a percentage rate instead.
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    quote

    Pros

    • No commission or dealing fees charged on trades
    • Low service fee (just 0.18% p.a.) and zero subscription fee for Basic account
    • Subscription fee for Plus account is low (especially if you pay annually instead of monthly)
    • Reductions for paying annually (25% discount on Gold / 33% discount on Plus)
    • £1 minimum trading amount
    • Free trial week on Plus and Gold accounts - cancel anytime
    quote

    Cons

    • FX rates vary from 0.75% for Basic accounts, to 0.35% (Plus account) and 0.25% (Gold account)
    • Subscription models can work out more costly than percentage-based models if you only have a small amount invested
  • arrowTrading Platform:
    3.5
    Wealthyhood is an app-only platform that is designed for simplicity. It achieves its aim with a wonderful design and clear and enjoyable user experience.
    quote

    Pros

    • Excellent mobile app
    • Well-designed user interface provides enjoyable user experience
    • Accessible for inexperienced investors/traders
    quote

    Cons

    • For advanced traders, the platform will be too simple
    • No web platform
    • Requires a smartphone
  • arrowResearch:
    4.0
    Research tools are very rudimental - limited to charts showing performance over different stretches of time, 6 basic metrics (EPS, P/E ration, Beta, Market cap, Dividend yield and Forward P/E ratio) and a news stream. Giving Wealthyhood a slight advantage over other very basic apps, however, is the fact that it also includes analyst views and ratings.

    These tools are enough for those wanting a very basic investing experience but will be nowhere near enough for more experienced traders.
    quote

    Pros

    • Stock and fund screener
    • View past performance charts over 1M, 3M, 6M, 1Y, 3Y, and 5Y
    • Key metrics and price information
    • Dividends and earnings data
    • Company information and related news stories
    • Analyst consensus, projections, and stock price expectation
    • Live pricing
    quote

    Cons

    • Not as well-suited to advanced traders as Saxo, Interactive Brokers, and IG
  • arrowSafety:
    5.0
    Wealthyhood is an appointed representative of RiskSave Technologies Ltd, which is authorised and regulated by the FCA. Your money and investments are covered by FSCS protection with this firm, of up to £85,000.

    Your assets are also kept separately from Wealthyhood's own in segregated accounts. This arrangement ensures they remain protected and inaccessible to creditors should Wealthyhood cease to trade, and ensures your assets are returned to you.

    Unlike some other investment firms, with Wealthyhood you are the legal owner of all your investments and cash holdings and everything is kept under your name. That means, they do not use your uninvested cash in any way or lend your assets to any third party to make money, which can be a worry with some of the low-cost platforms.

    You can use biometric recognition, like fingerprints or facial scan, to access your Wealthyhood account and all data is encrypted.
    quote

    Pros

    • FSCS protection up to £85,000
    • FCA regulated as an appointed representative of RiskSave Technologies
    • Your assets are segregated from Wealthyhood's own ensuring they're protected from creditors should the firm go bust
    • Your investested cash is not used to make money and your shares are not loaned out
    • You remain the legal owner of your assets
    • Biometric authentication and data encryption used
  • arrowEducation:
    3.0
    quote

    Pros

    • Learn section freely available to all users
    • Investing 101 section suitable for beginners
    • Portfolio construction & Portfolio rebalancing advice
    • Extensive choice of topics to learn about
    quote

    Cons

    • Basic level of information only
  • arrowCustomer Service:
    3.5
    Wealthyhood doesn't offer telephone support, but it does offer human interaction through its online chat feature. That's a nice touch when so many providers are doing with AI-generated chatbots. There's also an email address where you can ask your questions. I liked the approach Wealthyhood took to onboarding customer support - I was sent an email offering me the chance to reply back directly to the Head of New User Onboarding at Wealthyhood if I had questions, or a call to walk me through the platform. That's a higher level of customer service than you'll get at many of the low-cost platforms.


    quote

    Pros

    • Human-led online messaging support
    • Offer of a personal call to walk me through the platform when onboarding
    • Email: hello@wealthyhood.com
    • Online Help Centre (FAQs)
    quote

    Cons

    • No telephone support line
  • arrowCorporate Actions
    2.5
    A corporate action is a change in a company that affects its shareholders. Some corporate actions give investors a chance to participate and have a say. If you hold a stock which is taking part in one of these corporate actions, Wealthyhood says it will endeavour to give you a heads-up that you can participate, but stops short of offering a firm reassurance on this.

    T&cs say: Although we may inform you about significant corporate actions or related rights and obligations through the Wealthyhood app if deemed necessary, please remember it is your responsibility to proactively gather information about these rights, duties, and corporate actions. Wealthyhood is not obligated to notify you of every such event and is not liable for any damages, losses, or expenses incurred due to unawareness of these corporate actions or related rights and duties.
    quote

    Pros

    • Does notify shareholders of voluntary corporate actions
    • Dividends are usually paid quickly
    quote

    Cons

    • Doesn't guarantee that you will always be notified - places responsibility with account owner

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Updates

Who do I recommend Wealthyhood for?


Due to the basic nature of the platform and just three types of assets to choose from, Wealthyhood will suit investors wanting a simple app to start investing with. I’m skeptical it is the best place for absolute beginners, however, as there are no ready-made portfolios and DIY options require a certain amount of investing understanding.

There is also no ISA yet. In most cases, investing through an ISA is always recommended before using a general investment account as there’s no tax due on income or gains earned within an ISA, while general investment accounts are liable for Capital Gains tax (on gains over £3,000) and income tax.

Flat-fee subscription models can work out more costly if you have a small amount invested as they take a larger proportion of your account value in fees. Of course, if you are just starting out, you do have the option of using the Basic account, which is charged using a percentage rate instead here.

Accounts and assets


Accounts

Wealthyhood is yet to bring an ISA to market. That’s a shame as ISAs have significant tax benefits over general investment accounts, which is all that’s currently offered here.

A personal pension and Junior ISA would be nice additions too, but there’s no other choices at the moment.

Assets

Wealthyhood offers a good range of stocks, and ETFs from all asset classes including stocks, bonds, commodities and real estate, different sectors and geographies, as well as money market funds from all around the world.

A money market fund (MMF) is a type of mutual fund that invests in short-term debt securities, cash, and cash equivalents. MMFs are considered low-risk investments and are often used to store cash or save for short-term goals. With Wealthyhood you can earn a healthy amount of interest by investing into these MMFs, while still allowing growth and keeping your money on the safer side.

You can create your portfolio either by starting from scratch, selecting individual stocks or ETFs for yourself, or by using the portfolio builder tool to direct the app to choose the kinds of assets you want to hold. If you’re looking for a ready-made option, this isn’t it. You still need to direct the app with what kinds of assets, sectors and geographies you want to hold so this isn’t for you if you’re a total beginner. You need a certain level of confidence to make those decisions.

That’s a problem though because the basic nature of the research tools means this isn’t ideal for very experienced DIYers either. So it’s probably best-suited for those who are somewhere in between; those with a small amount of experience but still wanting simplicity.

FAQs

Yes, Wealthyhood is safe. It is regulated by the FCA and covered by FSCS protection up to £85,000 per person. Your assets are kept segregated from Wealthyhood’s own and, unlike some other investment firms, with Wealthyhood you are the legal owner of all your investments and cash holdings and assets. That means, they do not use your uninvested cash in any way or lend your assets to any third party to make money, which can be a worry with some of the low-cost platforms.

Yes, Wealthyhood offers a low-cost investing model. There’s a subscription-free Basic account where you’ll pay 0.18% in service fees. That’s low. For the paid accounts, there’s no service fees and lower FX fees. It comes out as an inexpensive option in our analysis.

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