The Verdict
Santander provides existing customers - and new customers if you can hack the protracted account opening process - with access to investing through its Investment Hub; an online platform offering a range of funds with varying levels of risk.
There is no shares dealing with Santander; just funds. Although it's a reasonably good range of funds, with more than 850 to choose from, there are other providers who offer a wider selections if it's funds you're interested in. interactive investor, for example, offers 3,000+ different funds, and Fidelity offers 2,500.
Through The Investment Hub, Santander customers can also access the Digital Investment Adviser service - an online survey intended to match you with one of four Santander Multi-Asset ready-made funds. This costs £20 which is a cheap way to access financial advice, although it is very limited in its scope and designed only to match you with one of four Santander-branded solutions, so it's not the equivalent of independent financial advice. The same applies to the reasonably priced person-to-person financial advice open to those investing more than £20,000. Minimum costs are relatively low for human advice, but it is only designed to match you with a Santander fund, albeit the whole range rather than just four in this instance.
On fees, Santander offers around-average annual fees which are given a boost by the absence of any fund dealing fees, although there are ongoing fund charges to add on to the annual fees. It's a simple pricing structure which is helpful if you're new to investing, but be aware that there are cheaper providers if it's funds or
A ready-made portfolio is a pre-made collection of investments that have been put together by investment experts. They are designed to be a simple option for those who don’t want to choose individual stocks or funds for themselves.ready-made portfolios you're interested in.
Also beware opening an account if you're not already a Santander banking customer. It took 6 working days, letters in the post, forms that needed returning by post, and a phone call, for me to be able to log in.
Read More Pros
- Average pricing
- Can access low-cost online financial advice when choosing Santander funds
- For those investing £20,000+, access to Santander's personalised financial advice
Cons
- Can only invest in funds - no share dealing
- Account minimum - £100
- Other providers offer cheaper ways to invest in funds
- Account opening for non-Santander customers isn't easy
- Not much help with choosing investments