My independent analysis of fees, assets, features, platforms, and
5.0/5
InvestEngine – Best for lowest-cost ETFs. Suited to beginners.
Welcome Bonus of up to £50
Refer a friend and get Up to £100 free
Account types include S&S ISA, GIA SIPPs and Business Accounts
With investments, your capital is at risk. This could mean the value of your investments goes down as well as up.
4.5/5
AJ Bell – Best for investors looking for DIY and fully managed options.
Switch your account and receive up to £500
Refer a friend who transfers at least £10,000 and you both receive £100 in Amazon vouchers
Capital at risk.
4.5/5
Interactive Brokers – Best for tools and low costs. Suited to experienced investors.
From USD 0.005 for US stocks and £3 per trade for European stocks
Pricing on stocks from just 0.015% of monthly trade value
Refer a Friend Get $200
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 60% of retail investor accounts lose money when trading CFDs with IBKR. You must consider whether you understand how CFDs work and whether you can afford to take the high risk of losing money.
4.5/5
Trading 212 – Best for very low fees, user-friendly interface, and 24/5 trading.
Free fractional shares worth up to £100
4.9% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
4.5/5
Saxo Markets – Best for frequent traders seeking a high-end broker and high-performing ready-made funds.
Access to 70,000+ products on 50+ leading exchanges.
Trade UK stocks from £3 per trade
Trade US stocks from $1 per trade
Capital at risk.
4.5/5
Moneybox – Best performing ready-made
Minimum starting amount of just £1
Join over 1 million other investors and start investing from as little as £1
Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA
Capital at risk.
A
5.0/5
– Best for lowest-cost ETFs. Suited to beginners.
Welcome Bonus of up to £50
Refer a friend and get Up to £100 free
Account types include S&S ISA, GIA SIPPs and Business Accounts
With investments, your capital is at risk. This could mean the value of your investments goes down as well as up.
Unbeatable fees and fractional investing make this the most economical way to invest in fully diversified ETFs. While options are limited to ETFs, there are more than 690 to choose from and they offer a transparent and easy way to enter the stock market.
Investors have the option of picking their own funds, or engaging in a fully managed portfolio.Automated investing and one-click portfolio rebalancing make this a hands-off approach.
All in all, a thumbs up from me for beginners looking for an uncomplicated way to start investing.
Use this if
Fees
ETF Investments
5.0
4.0
4.5
4.0
3.0
4.0
For a detailed analysis of InvestEngine services, check out our review for 2024
Read full review5.0out of 5
4.5/5
– Best for investors looking for DIY and fully managed options.
Switch your account and receive up to £500
Refer a friend who transfers at least £10,000 and you both receive £100 in Amazon vouchers
Capital at risk.
An exceptionally low-cost option with the added security of being listed on the London Stock Exchange. AJ Bell is a reliable platform with a long-standing reputation for excellent customer service coupled with a wide range of investment options, including
This is a viable option for both beginners and more experienced investors; however, those who like to trade on a regular basis may find the shares trading fees prohibitive.
Use this if
Fees
Funds custody charge:
Investments
4.5
4.5
5.0
4.5
5.0
5.0
For a detailed analysis of AJ Bell, check out our review for 2024
Read full review4.5/5
– Best for tools and low costs. Suited to experienced investors.
From USD 0.005 for US stocks and £3 per trade for European stocks
Pricing on stocks from just 0.015% of monthly trade value
Refer a Friend Get $200
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 60% of retail investor accounts lose money when trading CFDs with IBKR. You must consider whether you understand how CFDs work and whether you can afford to take the high risk of losing money.
Not for the faint-hearted. This is a serious platform designed for experienced users.
Whilst there are a variety of platforms available to suit different types of traders, novices are unlikely to require the extensive range of assets or advanced tools and order functionality that can be found here.
That being said, those looking to build their trading knowledge may find the Trading Academy useful, and multiple currency accounts can work out cost-effective for trading on markets outside of the UK.
Use this if
Fees
Investments
5.0
4.5
3.5
5.0
5.0
3.0
For a detailed analysis of Interactive Brokers, check out our review for 2024
Read full review4.5/5
– Best for very low fees, user-friendly interface, and 24/5 trading.
Free fractional shares worth up to £100
4.9% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
Zero commission trading coupled with low
The 5.2% interest on uninvested cash is the best rate we have come across to date. In addition you will get 1% cashback on all ISA deposits until April 30th 2024.
However, you will need to be confident picking and choosing your own investments here from a good selection of global stocks, ETFs, and
Use this if
You are a new investor looking for low-costs and an easy-to-use platform
You would like to learn more about investing using social trading
Fees
Investments
5.0
4.0
4.0
4.0
2.0
2.5
Read my full review of Trading 212
Read full review4.5/5
– Best for frequent traders seeking a high-end broker and high-performing ready-made funds.
Access to 70,000+ products on 50+ leading exchanges.
Trade UK stocks from £3 per trade
Trade US stocks from $1 per trade
Capital at risk.
While this is often just considered an option for advanced traders, the Saxo Brown Advisory Ethical Selection ready-made portfolio outstripped all the competition in 2023 with a return of 18.39%, meaning it could be a smart place for less experienced traders to invest their money. However, I would caution you against placing too much value on historical returns.
Because Saxo also possesses a banking licence, they have top-tier regulations, making them one of the safest options.
There are almost 30,500 global stocks, ETFs, investment trusts, and bonds to choose from, all accessible from Saxo’s sophisticated platform.
Research is also good with live market updates and in-depth macro analysis.
Use this if
Fees
Investments
4.0
5.0
4.0
5.0
5.0
3.5
For a detailed analysis of Saxo Markets, check out our review for 2024
Read full review4.5/5
– Best performing ready-made
Minimum starting amount of just £1
Join over 1 million other investors and start investing from as little as £1
Fully featured platform including S&S ISA, LISA, SIPP, Cash ISA
Capital at risk.
For a complete beginner lacking the confidence to pick and choose their own investments, Moneybox is a solid option, with the best-performing
There are also options here for picking your own investments from a selection of funds or rebalancing your suggested portfolio. And investors who historically find it difficult to save can utilise the round-ups and payday boosts on offer.
Use this if
Fees
Investments
3.5
4.0
5.0
3.5
3.5
3.5
For a detailed analysis of Monebox, check out our review for 2024
Read full reviewApril 2024 Freetrade removed from recommendations as while it is commission free, it works out expensive when compared to Trading 212
The below tables are intended as a guide and are not representative of the full price you will pay. However, they do successfully highlight the more expensive options and we have included some platforms that are not recommended on this list in order to provide you with a fair comparison and to illustrate how their prohibitive costs have led to their failure to be included in our ‘best of’ selection.
And just to give you an easy visual of how those costs look on the various platforms, here is an interactive graph that allows you to switch between commission fees, management and subscription fees, and
The following analysis has been conducted in-house and is exclusive to Investing Insiders.
While analysing historical returns can be an important tool to identify consistency, it should in no way be used as a way of predicting future performance. No one has a crystal ball when it comes to investing.
Below is a simple graph showing the historical performance of the
As you can see, Moneybox has strong historical returns and is, in fact, the best-performing ready-made ISA across the last 10 years. The industry average lies at 24.4% for the last 5-year cumulative period. This means that all the portfolios on our list are outperforming the industry average where 5-year returns are available.
So which portfolios performed badly? IG saw 5-year returns of 16.1%, Nutmeg came in at 23% and Wealthify saw an average return of 20.3%. When you compare this to Moneybox which saw a return of 54.2%, you start to get a picture of how important portfolio performance is.
A significant amount of research goes into selecting the
A rigorous testing process has been employed for each and every ISA on this best-of list, and in addition, we have tested all the stocks and shares ISAs that didn't make it onto this list.
We delve into considerable detail on each of the following categories:
Each category has a strict scoring system. As an example, under ‘Fees’ we would score each platform out of five for the following:
In this way, each platform is assessed using the same criteria. For more information on how we review the platforms, click here.
Whilst I have detailed the costs for various-sized portfolios in the table above, please remember that the cheapest platforms are not always the best. For example, one of the cheapest ways to invest is using InvestEngine, and while this is a very plausible option for anyone looking to invest solely in ETFs, this option would be very limiting for investors who may like to diversify with other assets. Therefore, before you select the cheapest option, please ensure that it has all the functionality that you need.
Needless to say, as long as you match the platform with your investing experience and knowledge, you won't go far wrong with any of the options on this list.
So, without further ado, here's what I would recommend for each level of experience ranging from beginner to experienced investor:
Beginners
Intermediate
Experienced
The main difference between platforms that cater for beginners, and platforms that cater for experienced investors is whether they provide
Beginners would almost certainly benefit from a ready-made or fully managed portfolio, and these can often be matched to your appetite for risk as well as your personal circumstances. Take a moment to check the historical performance of all the ready-made portfolios available within an ISA here.
More experienced investors would be wise to check the range of assets available as well as research and tools. Trading fees could also be a consideration, depending on how often you intend to trade.
If you are debt-free, would like to save towards a long-term or mid-term financial goal, and are already using your personal allowance, then a stocks and shares ISA is definitely a good idea.
There are a multitude of factors that can affect the performance of a stocks and shares ISA. In the past ten years, the average annual rate of return has been 9.64%. However, this is no indication of future performance.
Use this guide to match yourself with the best stocks and shares ISA for your level of experience and individual requirements. It is often a good idea to use the demo account where available.
From April 2024, the rules relating to stocks and shares ISA have changed to allow investors to open as many accounts as they wish. Therefore, you needn’t be concerned about paying into more than one stocks and shares ISA as long as you remain within the £20,000 allowance.
* Wondering whether we get paid for writing good things about platforms? Good question! It's how many comparison sites get paid.
The answer is – no, we proudly do things a little differently at Investing Insiders. Our sole criteria is what's best for you – the consumer. So, although we do receive a commission if you choose to click through and open an account from any of our reviews, we will never bend our opinions to suit the requests of providers, or the needs of our bank balance. Bottom line – what you read on this page is what I'd recommend to my family, friends and colleagues, and indeed, what I choose for my own money.
Due to the rules laid out by HMRC, which stipulate that individuals only contribute to one stocks and shares ISA in any one tax year, there are occasions whereby I have opened a General Investment Account in order to test the platforms and the services they offer. This has, in no way, hindered my research of the platforms in order to provide you with this list.