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John Choong

Senior Equity Research Analyst

I’m John, Senior Equity Research Analyst at Investing Insiders. I’m dedicated to empowering investors to make well-informed decisions. I take pride in helping investors generate healthy returns, while carefully managing downside risks, with the ultimate goal of outperforming the market over the long term.

Equity and economic analysis is far more than just a profession for me; it’s a genuine passion of mine that ignites my curiosity and fuels my determination to uncover the insights that others might have otherwise overlooked. Deciphering data and spotting trends before others is something I pride myself in, and is something that has allowed me to make well-informed decisions that have paved the way for successful, long-term capital gains.

My investment philosophy is akin to those of investing gurus such as Warren Buffett and Peter Lynch – rooted in the principles of value investing, as I focus on identifying companies trading at a discount to their intrinsic value. While this may occasionally mean forgoing the maximum upside potential of riskier ventures, this approach provides a margin of safety that mitigates downside risks.

As such, I utilise a combination-of-multiples approach. This involves projecting sales and earnings growth, then using metrics such as forward price-to-earnings-growth yield, forward price-to-sales, and price-to-book ratios, amongst many others, to reach a price target. My recommendations tend to consist of companies demonstrating healthy and/or steady profit margins with consistent growth potential and is why several of my most successful picks have outperformed the UK stock market.
Widely recognised for providing my in-depth and actionable insights across numerous industries including food retail, banking, airlines, and housebuilders, my analysis is frequently sought after by prominent news outlets. The likes of which include the Financial Times, Yahoo Finance, Evening Standard, Bloomberg, City AM, and many others.

My desire to provide cutting-edge analysis work has also led to me being ranked as the number one analyst in the UK, according to stock tip-tracking website, Stockomendation. Additionally, TipRanks has also rated me as a 5-star analyst given the performance of my share tips.

SUMMARY

With the goal of outperforming the market over the long term, Senior Equity Research Analyst, John Choong successfully identifies sectors and companies with consistent growth potential. His share tips provide investors with actionable insights and he is currently ranked the number one analyst in the UK, according to stock tip-recommendation website, Stockomendation.

Experience

  • Equity Research Analyst - The Motley Fool

  • Senior Equity Research Analyst - Investing Reviews

Qualifications

  • BSc Business Management - Queen Mary University of London

  • MA Advertising, Advertising and Business Management - University of the Arts London