Social trading is a very popular way to freely gain access to knowledge, insights and ideas from other traders. It's mostly done through social feeds integrated into trading apps. Some apps also allow you to take it one step further and copy the trades of those traders you believe have a successful strategy.
Like the sound of social trading? Here's my take on the very best social trading app available to UK traders.
4.5/5
eToro – The world's leading social trading app. Copy-trading features are second to none. A one-stop shop for social trading and crypto trading.
0% commission on stocks and ETFs
Innovative social trading
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with eToro. Consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
4.5/5
Trading 212 – Trading 212 is the UK's most downloaded trading app. You'll find ultra-low-cost trading and a great user experience, as well as some nice social trading features.
Free fractional shares worth up to £100
5.10% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
4.0/5
Freetrade – Freetrade is the newest of the investing apps on my list. It runs a popular community forum, however it does not offer any in-app social feeds or copy-trading.
Deposit at least £50 and get a free share worth between £10 and £100 (T&Cs apply)
Capital at risk.
Social trading focuses on short-term trading strategies. Social investing takes more a long-term approach. Make sure you know which approach you want to take, so you can join the right discussion channels.
4.5/5
– The world's leading social trading app. Copy-trading features are second to none. A one-stop shop for social trading and crypto trading.
0% commission on stocks and ETFs
Innovative social trading
Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 51% of retail investor accounts lose money when trading CFDs with eToro. Consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
eToro has made its name as the home of social trading. It's often imitated but, so far, no-one has better it, particularly where copy-trading is concerned.
The platform is known for its pioneering social features, and making the financial market more friendly and accessible to new and aspiring traders – which it definitely has done.
You don't have to be an experienced trader to get started with eToro. The brilliant eToro Academy has a wealth of learning materials and the user interface is very easy to get to grips with. In many ways, it is more like navigating a social media platform than a trading platform. There is a danger there, though. With its gamified features, it could be easy to forget that investing is risky. Trading CFDs is incredibly risky. 51% of retail investor accounts lose money when trading CFDs with this eToro. So tread carefully.
With eToro's free copy-trading feature, however, users can mirror the exact trades of more experienced investors and mimic their strategy within their own portfolio. Our research into the performance of eToro's Smart Portfolios shows that some accounts have historically provided excellent returns on investment. However, those accounts that have produced the highest rewards are also most often the accounts exposing copy-traders to the highest levels of risk. You must be comfortable with the level of risk you are being exposed to when trading or copy-trading.
Always remember that the insights and tips found on platform social feeds are not equivalent to advice from a qualified financial adviser. So while the wisdom of the crowd is a powerful tool, it shouldn't be entirely relied upon when making decisions. The value of your investments can go down as well as up, and past performance does not guarantee future performance.
Alternatively, if you a trader with a history of success, you can opt to allow copy-traders to piggy-back onto your strategy and receive payment and perks for doing so.
Joining the Popular Investor Programme you could earn you commission of up to $500 per month, or, for the ultra-successful ‘Elite Pros’, 1.5% of assets being copied, up to $30M per annum.
Fees
Copy-trading-specific information
Use this platform if
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– Trading 212 is the UK's most downloaded trading app. You'll find ultra-low-cost trading and a great user experience, as well as some nice social trading features.
Free fractional shares worth up to £100
5.10% APY on cash, paid daily
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results
Trading 212's social trading features aren't as developed as eToro's just yet. However, there are some advantages to using T212 over eToro in other areas, so if social trading isn't the be-all-and-end-all to you, you can still combine some nice social trading features in T212 with a platform that generally offers lower cost trading than eToro.
T212 offers access to its very active community forum where you can ask your questions, gain inspiration and wisdom from the crowd, and make requests for new features or stocks to the T212 team.
The forum has been going for a few years, so there’s a wealth of resources and answers to pretty much any question you’re likely to have about the platform.
There’s also a social feed within the platform. You can customise your social feed to include content on the companies, asset types and sectors that interest you, and you can join specific communities. This is more like your average social network feed than a traditional forum.
Remember that tips, insights and ideas gained from a community forum do not constitute regulated, professional financial advice. You should consult an independent, qualified financial adviser if you are unsure what investment strategy could be right for your specific circumstances, goals and tolerance to risk.
There is also a version of copy-trading on T212. It’s nowhere near as comprehensive and developed as eToro's copy-trading function yet, however. ‘Community pies’ allows T212 traders to pick a portfolio and copy it. It’s only for Invest and
To help you make an informed decision about whether it’s right for your investing strategy, there’s data on the composition of the portfolio/pie, the number of copy-traders who are onboard, AAR data, and community chat. My criticism, however, is that this is nowhere near enough data for me to assess whether this is a pie I should be copying. For that reason, I'd be far more wary of hitching my wagons to a Community pie' than to one of eToro's copy-traders, where far more data is available on past performance, risk levels and trading records.
You also won’t be able to monetise people copying your pie in the same way that you can monetise your copy-trade account on eToro.
Fees
Use this platform if
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Read my full review of Trading 212
Read full review4.0/5
– Freetrade is the newest of the investing apps on my list. It runs a popular community forum, however it does not offer any in-app social feeds or copy-trading.
Deposit at least £50 and get a free share worth between £10 and £100 (T&Cs apply)
Capital at risk.
Although not strictly speaking a social trading app as it doesn't include any in-app social feeds or copy-trading features, Freetrade does offer a popular community forum where traders can exchange ideas and connect with each other.
With 316k posts and more than 16k sign-ups, it's a good place to get answers to your questions, read tips and commentary from other traders, and make suggestions for new features and stock listings to the various members of Freetrade management who act as admins.
Community forums allow you to gain insight into market sentiment – that is, the mood of financial market participants, and a picture of what is being traded and when.
IG similarly offers a well-liked community forum, but IG is better suited to more experienced traders wanting access to more sophisticated research and trading tools, and a wider variety of assets.
It should be noted that you don't need to be a Freetrade customer to use the Freetrade community forum, but some topics focus on features of the platform itself.
Fees
Use this platform if
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For a detailed analysis of Freetrade services, check out our review for 2024
Read full reviewSocial trading features are designed to help traders connect with one another, exchange ideas, and better understand trader sentiment and successful trading strategies. This can be done be through social messaging feeds, similar to those you'll find on Facebook and X (formerly Twitter), which are integrated into the app itself, or community forums hosted by the provider, which usually sit on their own dedicated websites and are generally open to the public.
Some platforms, such as eToro, have gone a step further, offering ‘copy trading’ which allows traders to replicate the portfolios of some of the platform's most successful traders.
Social trading has many benefits including:
There are some potential risks to social trading, including:
Social trading was at the heart of the ‘meme stock’ phenomenon, where investors attempted to make quick profits by buying unloved shares, and then coordinating social media campaigns to drive up their prices. This retailer, GameStop, was famously targeted in this way in 2021, when users of the subreddit r/wallstreetbets, caused the GameStop stock price to rise by 10,000% over a nine-month period.
For this reason and others, you should not solely rely on the advice and information gained in social trading forums or feeds, but combine it with your own research.
Investors should always review the risk warnings displayed on each platform before engaging in social trading or copy-trading. If you are in any doubt as to the suitability of the advice you receive, or the strategy you are considering, please take professional financial advice.
Copy-trading enables people to replicate the trades of other, usually more experienced and successful, traders in real time. The best outcome is that you find a trader with a proven track record, jump onto their strategy, and reap the same rewards they are gaining.
Why copy-trading is popular
Copy-trading is a quick way to start trading, and makes the markets accessible to those who have no prior experience or knowledge of how to research assets. Even more experienced traders may find there are benefits to copying the trades of other, more successful traders.
It's not risk free
While this sounds like a win-win kind of situation, particularly if it's free to do, it is not a guaranteed way to make money. There are some significant risks to copy-trading, which it's important to be aware of before enthusiastically jumping onboard.
If you are at all unsure on the suitability of a strategy to your personal circumstances and goals, consult a qualified financial adviser.
eToro's CopyTrader™ system
eToro introduced CopyTrader™ in 2010 and was at the forefront of the introduction of this new social trading feature.
It works as follows:
Community pies
Trading 212's Community Pies work slightly differently.
To add a pie to your portfolio, you simply tap on the ‘Copy Pie' button when in the ‘Pies' section of your app.
You'll then go through the same steps as if you were creating a pie from scratch, except that T212 will pre-fill the slices for you, although you can add/remove/adjust them if you wish. You get to remain in control of your pie in this way throughout your time invested in it.
Even if you make amendments to your pie, however, it remains linked to the original pie. When the owner makes changes to their pie, you will receive a notification to let you know. It's up to you, then, to preview the changes made by the owner, and decide if you want to apply these changes to your pie, along with any additional modifications you may desire. Alternatively, you can simply ignore the update if you it's not something you want to follow.
This is different from eToro where your copy-trading portfolio will entirely follow in the footsteps of the copied trade and replicate their every move.
Mirror trading is similar to copy-trading but it has been around much longer and was traditionally offered by professional traders/investment managers within financial institutions. There are typically management fees and commissions to pay for this service.
Coattail investing is similar to copy-trading, as it centres around the idea of copying success by copying the investment decisions of successful investors. It is sometimes known as copycat investing.
It has never been easier for everyday investors to see what moves the world’s leading investors make. One example often used to illustrate coattail investing, is Warren Buffet and Berkshire Hathaway. The company’s investment returns have frequently beaten the S&P 500 index over more than two decades. Berkshire Hathaway is required, by regulatory bodies, to report some of its investment positions every three months. Coattail investors can create a strategy by looking at these reports and putting in place a similar strategy.
Social trading allows traders to connect and gain insights from each other. Trading differs from investing as it is more concerned with day-to-day market movements, whereas investing is more concerned with longer-term gains. Therefore, social investing is sharing ideas and insights to help boost longer-term investment strategies.
Social trading generally means either a community forum, and/or in-app social networking features, but it can include copy-trading. The term ‘copy-trading' is specific to the act of replicating the exact trades of another trader.
Social trading has many benefits and has allowed more people to enter the markets by gaining from the knowledge of others. However, it does pose some risks, including the risk that advice won't be suitable for your circumstances, and is delivered by someone who is unqualified or inexperienced. In some situations, those dispensing advice could be posting deliberately misleading information. All trading involves risk.
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The answer is – no, we proudly do things a little differently at Investing Insiders. Our sole criteria is what's best for you – the consumer. So, although we do receive a commission if you choose to click through and open an account from any of our reviews, we will never bend our opinions to suit the requests of providers, or the needs of our bank balance. Bottom line – what you read on this page is what I'd recommend to my family, friends and colleagues, and indeed, what I choose for my own money.