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Our research reveals AI provides incorrect financial advice half of the time

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Our research reveals AI provides incorrect financial advice half of the time

AI only gets half of financial advice questions factually correct, meaning that the roughly 40% (source: FT Adviser) of Brits who have used AI tools for financial advice are at huge risk of making errors, our research has found.

We asked AI tools including ChatGPT and OpenAI 100 finance questions across a range of topics, including about savings accounts, housing, investing. tax and retirement, to assess how reliable they are at giving advice.

From the 100 questions, AI tools were correct 56% of the time, deceptive or misleading for 27%, and outright incorrect for 17%, meaning that overall, the advice was not wholly correct 44% of the time.

But when it came to questions about investing and pensions, AI answered more than half – 52% – incorrectly, with 13 out of 25 answers ruled as misleading or incorrect.

Questions such as ‘How much should I save for a comfortable retirement?’ provided outdated facts and figures and stated that the state pension is £185.15 per week – a figure which hasn’t been correct since April 2023.

Questions about tax bands also gave the wrong figures, and those about specific taxes, including ‘What is inheritance tax and how does it work?’, ignored vital information such as how gifts work and how you define a ‘gift’.

Even worse, when it came to questions about major life events and purchases, such as buying a first home, an engagement ring, or a car, AI gave incorrect answers 70% of the time.

Questions such as ‘What credit score do I need to get a mortgage?’, ‘How much of a deposit do I need to buy a house?’, and ‘How much can I borrow for a mortgage?’ offered completely wrong information, often providing data from the US rather than the UK, even when prompted to provide figures for UK people.

Our findings suggest millions of Brits are currently being given wrong or misleading financial advice by utilising AI tools.

Our view – by Antonia Medlicott, founder and MD of Investing Insiders

Our study shows the worrying trend that AI isn’t providing sound financial advice when prompted. Even more concerning is that millions of Brits are doing this and being misled across a range of topics, from basic advice to savings accounts and large life events like buying a home or retirement.

Our stance is simple: Don’t take tools such as ChatGPT at face value. Instead, be sure to consult with real experts, as they are less likely to make major mistakes that could leave you with even larger struggles.

Asking a question to get some initial insight is fine, but it’s important to be safe and double-check any information.

Looking for answers to a major, specific personal matter is where you are most likely to be led astray, which is where professionals are much more reliable.

Ultimately, wrong decisions financially will have a significant impact on your life, and AI doesn’t know your circumstances.

Clare West
Clare West Finance Editor

As a finance writer and editor, I can’t make decisions for you because only you know what’s right for you, and your personal priorities and goals. My role is to understand the things that are going to be important to you, remove anything that could work as a barrier to understanding, and then ensure you don’t miss a thing.

It’s an approach that has won me awards from professional bodies (‘Website of the Year’ at the Professional Adviser Awards 2021; Finalist – ‘Start Up of the Year’ at the UK FinTech Awards 2025) and seen me featured in the press as a commentator and expert.

Finances are about so much more than numbers on a page. Achieving your financial goals allows you to feel peace of mind, have confidence in your future, and achieve the things that matter to you. Financial wellbeing allows for life goal fulfilment.

I’ve spent more than a decade specialising in writing about financial services, so I know that in financial services, trust is absolutely vital. I am delighted, therefore, that everything we do at Investing Insiders centres around trust. Our mission is to write honest reviews based on our personal opinions and professional insights. We are not swayed in our opinions by incentives or influences from providers. Where we have a relationship with a provider that could affect our neutrality, we will let you know. But we are clear; whatever relationship we have with providers, our reader comes first. Simply put, we can’t be paid to change our opinion. My obligation is to you, the saver or investor, looking to build your wealth and protect your future.

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