The Verdict
Santander provides existing customers - and new customers if you can hack the protracted account opening process - with access to investing through its Investment Hub; an online platform offering a range of funds with varying levels of risk.
There is no shares dealing with Santander; just funds. Although it's a reasonably good range of funds, with more than 850 to choose from, there are other providers who offer a wider selections if it's funds you're interested in. interactive investor, for example, offers 3,000+ different funds, and Fidelity offers 2,500.
Through The Investment Hub, Santander customers can also access the Digital Investment Adviser service - an online survey intended to match you with one of four Santander Multi-Asset ready-made funds. This costs £20 which is a cheap way to access financial advice, although it is very limited in its scope and designed only to match you with one of four Santander-branded solutions, so it's not the equivalent of independent financial advice. The same applies to the reasonably priced person-to-person financial advice open to those investing more than £20,000. Minimum costs are relatively low for human advice, but it is only designed to match you with a Santander fund, albeit the whole range rather than just four in this instance.
On fees, Santander offers around-average annual fees which are given a boost by the absence of any fund dealing fees, although there are ongoing fund charges to add on to the annual fees. It's a simple pricing structure which is helpful if you're new to investing, but be aware that there are cheaper providers if it's funds or
A ready-made portfolio is a pre-made collection of investments that have been put together by investment experts. They are designed to be a simple option for those who don’t want to choose individual stocks or funds for themselves.ready-made portfolios you're interested in.
Also beware opening an account if you're not already a Santander banking customer. It took 6 working days, letters in the post, forms that needed returning by post, and a phone call, for me to be able to log in.
Read More Pros
- Average pricing
- Can access low-cost online financial advice when choosing Santander funds
- For those investing £20,000+, access to Santander's personalised financial advice
Cons
- Can only invest in funds - no share dealing
- Account minimum - £100
- Other providers offer cheaper ways to invest in funds
- Account opening for non-Santander customers isn't easy
- Not much help with choosing investments
Ready-made Portfolio
We do not currently hold performance data for Santander's four Multi-Index Ready-Made Portfolios. We aim to add data soon. Historical performance data can be viewed in the Key Investor Information Document for each fund, but you will need to register for Santander's Investment Hub to view that.
Account Opening
Oh boy, this was not a quick and easy process.
First things first, I wasn't an existing Santander customer. Had I been, account opening and finding information may well have been a lot easier. But as I wasn't, it took a call to Santander's dedicated investing support phoneline to get answers and a way in - and then 6 working days to receive my login details in the post. Until then, I had zero access except for one 'demo' look at the Investment Hub which I then got timed out of and couldn't get back in to. Customer Service told me it was a one-time-only look and after that you need to have an account. I'd have been impressed with the demo opportunity if it wasn't for the fact I wasn't warned it was a once-and-done opportunity, and there was no other way of gaining access to some crucial bits of information I needed to decide whether I actually wanted to become a Santander customer, such as what funds are offered and how much they cost.
When I received my login details - through the post, 6 working days later - I then discovered I had to sign and return to them by post another form to verify my identity. In 2024, this should all be able to happen digitally. I get that some things still need to happen by post, but Monzo manages to get everything sent out within 1 or 2 days.
Would I recommend this service to others - no. Especially given that what's on offer within the Investment Hub isn't anything remarkable.
Pros
- One chance to demo the Investment Hub before committing to sign up
Cons
- Getting access to the Investment Hub was extremely difficult as I wasn't an existing Santander banking customer
- Access to my account took 6 working days and required login details through the post
- To verify my identity, I needed to return a form my post, adding to the time it takes to get investing
- Need to phone customer support to close your account
Research
Santander has a fund research centre which allows you to search for funds by name, ISIN or by type of fund you're interested in. You can then view information or download a factsheet with relevant data on performance, portfolio composition, and fund fees.
It's not a spectacular research tool, but it covers most of what you want to know when investing in funds.
Pros
- Fund screener
- Past performance over different time periods
- Portfolio composition
- Ongoing fund charges
- Digital and 1-2-1 human advice service is available to advise on fund suitability
Cons
- Combined with a basic educational offering, there's not much to explain what you're looking at in the factsheets if you're a beginner
- No lists of current 'top funds' or most bought for that month such as interactive investor, AJ Bell, Bestinvest, Hargreaves Lansdown and others offer
- No investing ideas for beginners (although there are 4 ready-made options)
Education
A selection of very basic materials covering what investing is and some useful topics such as how to decide what your goals are and how to invest.
Pros
- Online content explaining investment fundamentals
- Investment news articles
Cons
- "A month in the markets" blog hasn't been updated since Dec 2023
- Only very rudimental educational materials
- No live webinars
- No podcast
Customer Service
Customer service when I spoke to them with regards an issue I was having logging in, was excellent. Very helpful, and thanks to a dedicated phone line for investing customers, there was no need to sit in the unbearably long queues reported for Santander's banking support line.
My one big gripe was how difficult it was to find the phone number to speak with someone. It's not widely advertised and certainly wasn't anywhere I could find on the website (everything was trying to direct me to online FAQs type of help which didn't have the answer to my problem). If you need the number, it is: 0800 3281328.
Pros
- Dedicated phoneline for investing enquiries and support
- Helpful customer service agents
- UK-based call centre
- Online support for common questions
Cons
- Very hard to find the right phone number (I've written it in the text above)
- FAQs didn't have the answer to my query