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Letter from the Editor: The safest option might not be the safest after all…

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Letter from the Editor: The safest option might not be the safest after all…

There’s good reason for assuming that a cash savings account is the safest possible place to preserve, protect and grow your money.

Keeping your money in cash, rather than investing it means no stock market crashes to worry about, and no need to research which stocks or funds to buy: it’s just money in the bank, quietly waiting for you when you need it.

But in reality, it’s not that simple, because what was traditionally thought of as ‘playing it safe’ comes with its own risks.

New data shows that during 2025 alone, UK savers lost billions because the interest paid on their savings failed to keep up with inflation (rising prices in the shops). People’s balances didn’t fall — but what that money could actually buy, did. Millions of us lost spending power totalling billions of pounds.

Because that kind of loss happens slowly, and interest payments from the bank make it appear as though our money is still growing, it’s a loss that’s easy to miss.

So why don’t more people invest?

Investing feels like a risk, while cash feels solid and dependable.

Yet over long periods, cash has a habit of losing ground to inflation, while investing has historically given people a better chance of growing their money in real terms.

That doesn’t mean investing is risk-free. It isn’t. Markets go up and down, and there are no guarantees. But there is also a risk in standing still — especially if your long-term goals include retirement, financial independence, or simply keeping up with the cost of living.

The challenge isn’t choosing between “safe” and “risky”. It’s understanding that different risks exist — and that avoiding one often means accepting another.

The good news

Investing doesn’t have to mean all-or-nothing decisions, stock-picking bravado or sleepless nights. For many people, it starts small: a simple tracker fund, an ISA, spreading risk, and allowing the markets time to do its job.

Fidelity International last week estimated that if just a quarter of UK household cash savings had been invested instead of left in cash last year, the real value of that money could have increased by around £44 billion – even after accounting for inflation. That’s a staggering statistic.

Sometimes the biggest risk isn’t trying something different — it’s assuming the familiar option is risk-free, when it isn’t.

Clare West
Clare West Finance Editor

As a finance writer and editor, I can’t make decisions for you because only you know what’s right for you, and your personal priorities and goals. My role is to understand the things that are going to be important to you, remove anything that could work as a barrier to understanding, and then ensure you don’t miss a thing.

It’s an approach that has won me awards from professional bodies (‘Website of the Year’ at the Professional Adviser Awards 2021; Finalist – ‘Start Up of the Year’ at the UK FinTech Awards 2025) and seen me featured in the press as a commentator and expert.

Finances are about so much more than numbers on a page. Achieving your financial goals allows you to feel peace of mind, have confidence in your future, and achieve the things that matter to you. Financial wellbeing allows for life goal fulfilment.

I’ve spent more than a decade specialising in writing about financial services, so I know that in financial services, trust is absolutely vital. I am delighted, therefore, that everything we do at Investing Insiders centres around trust. Our mission is to write honest reviews based on our personal opinions and professional insights. We are not swayed in our opinions by incentives or influences from providers. Where we have a relationship with a provider that could affect our neutrality, we will let you know. But we are clear; whatever relationship we have with providers, our reader comes first. Simply put, we can’t be paid to change our opinion. My obligation is to you, the saver or investor, looking to build your wealth and protect your future.

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