Letter from the Editor: Is your loyalty costing you thousands?

If you’ve ever felt “loyal” to your investment or savings provider, now might be the moment to rethink that because you might be missing out — especially if you’re invested in an ISA or Self-Invested Personal Pension (SIPP).

Right now, there are some cracking incentives on offer from many of the UK’s most popular investment platforms to those willing to switch providers. In fact, one has proved so popular, that the provider – IG – has had to pull it early.

As I write, the following offers are still live and are all due to stay live until 5 April 2026 (aside from the interactive investor deal which times out on Feb 28). But given what’s happened with IG, it’s probably wise not to hang about if you want to cash in.

Freetrade is currently running what could be the most generous incentive, and this one is open to new and existing customers: if you transfer into – or top up – an ISA or SIPP with at least £10,000, you’ll get 1% cashback, up to £5,000 per account.

Although IG had to pull one of their cash back deals, they still have another generous transfer incentive open, offering up to £3,000 cash back when you transfer your existing investments to the platform.

Fidelity is also in the mix, offering £300–£3,000 cashback when you transfer and/or deposit at least £50,000 into a Fidelity ISA or SIPP by 5 April 2026.

Finally, interactive investor has an attractive transfer incentive too, with cashback of between £100 and £3,000 being offered on ISA, SIPP and other account transfers over £20,000. This one is only available under February 28th.

What to do next:

Check out the offers (I’ve linked to them all above), and read the terms and conditions. A one-off cash back payout isn’t a great deal if the provider then charges you far more than you normally pay to actually invest. So be sure to check what costs you’ll incur for transferring in, as well as whether your existing provider will charge you any penalties for transferring out.
If you want more details on what the provider can offer – fees, features, access to tools and markets – then check out my full review of each brand here:

Freetrade full review
IG full review
Fidelity full review
interactive investor full review

If the offer and platform works for you, but it’s hassle that’s stopping you, I have good news – most platforms will now handle the entire transfer process for you, keeping your tax benefits intact and moving your money safely from A to B. It’s all a lot easier than it once was, making it far simpler to be a savvy saver.