The Verdict
Average Success Rate
Aviva Wealth 5-Year Avg The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.
Industry avg. The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
Aviva Wealth offers a reasonable selection of products for slightly above-average 0.40% annual fees. There's a good selection of funds, but there's only around 800 stocks to choose from and, as Aviva only offers UK shares, there are no individual US equities to invest in. You can get access to US securities through many of the ETFs offered by Aviva but this might not be sufficient for you if you're wanting to get in on a particular US stock.
Aviva also provides a selection of
A ready-made portfolio is a pre-made collection of investments that have been put together by investment experts. They are designed to be a simple option for those who don’t want to choose individual stocks or funds for themselves.ready-made portfolios for those who don't want to choose individual stocks or funds for themselves. However, these have slightly underperformed the industry average over the past 5 years, and vastly underperformed the industry average when you compare 10-year returns.
Aviva's platform and research tools are good, but it's all quite middle-of-the-road for fees that you could be reduced by transferring to other providers. AJ Bell, for example, charges 0.25% annual fees and lower dealing fees for far more choice. investing insiders offers a low-cost SIPP with a huge choice of assets. If you wanted to trade more regularly, Trading 212 and Saxo Markets' Saxo Investor platform provide low-cost options.
Aviva is a well-known brand, but don't settle just on that basis. There are plenty of strong options if you're looking for an ISA, JISA, SIPP or general investment account.
Read More Pros
- Choice of stocks, funds, ETFs, investment trusts and ready-made portfolios
- Annual fees cap of £45 for shares/ETFs/investment trusts could make this a cheap account for large portfolio holders
- No dealing fees on funds
- Good rates of interest on uninvested cash
- Find and Combine service to track down old pensions
Cons
- Only UK shares
- £7.50 per trade dealing fees
- Ready-made portfolio performance is lower than industry average
- £500 minimum lump sum deposit (although option to make £25 per month regular deposits instead)
- Junior ISA is administered through Wealthify, not a top-performing brand
- No fractional shares