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Aviva Wealth: So-so fees for so-so investment options

Insiders score

infoMore info
This is the score our team have awarded the platform based on our own personal experiences and other important factors, such as fees and ease of use.

3.0out of 5

Aviva Wealth offers consumers access to a stocks and shares ISA, general investment account, SIPP, and a Junior ISA through it's subsidiary, Wealthify.

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By Clare West

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3.0out of 5

Clare's view

The Verdict

Average Success Rate

22.2%

infoAviva Wealth 5-Year Avg
The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.

26.4%

infoIndustry avg.
The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
Aviva Wealth offers a reasonable selection of products for slightly above-average 0.40% annual fees. There's a good selection of funds, but there's only around 800 stocks to choose from and, as Aviva only offers UK shares, there are no individual US equities to invest in. You can get access to US securities through many of the ETFs offered by Aviva but this might not be sufficient for you if you're wanting to get in on a particular US stock.

Aviva also provides a selection of A ready-made portfolio is a pre-made collection of investments that have been put together by investment experts. They are designed to be a simple option for those who don’t want to choose individual stocks or funds for themselves.ready-made portfoliosinfo for those who don't want to choose individual stocks or funds for themselves. However, these have slightly underperformed the industry average over the past 5 years, and vastly underperformed the industry average when you compare 10-year returns.

Aviva's platform and research tools are good, but it's all quite middle-of-the-road for fees that you could be reduced by transferring to other providers. AJ Bell, for example, charges 0.25% annual fees and lower dealing fees for far more choice. investing insiders offers a low-cost SIPP with a huge choice of assets. If you wanted to trade more regularly, Trading 212 and Saxo Markets' Saxo Investor platform provide low-cost options.

Aviva is a well-known brand, but don't settle just on that basis. There are plenty of strong options if you're looking for an ISA, JISA, SIPP or general investment account.
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quote

Pros

  • Choice of stocks, funds, ETFs, investment trusts and ready-made portfolios
  • Annual fees cap of £45 for shares/ETFs/investment trusts could make this a cheap account for large portfolio holders
  • No dealing fees on funds
  • Good rates of interest on uninvested cash
  • Find and Combine service to track down old pensions
quote

Cons

  • Only UK shares
  • £7.50 per trade dealing fees
  • Ready-made portfolio performance is lower than industry average
  • £500 minimum lump sum deposit (although option to make £25 per month regular deposits instead)
  • Junior ISA is administered through Wealthify, not a top-performing brand
  • No fractional shares
  • Verdict3.0
  • Ready-made Portfolio1.0
  • Fees3.0
  • Trading Platform4.5
  • Research3.0
  • Safety5.0
  • Education3.0
  • Customer Service2.5
  • Portfolio View

Clare's view

Who do I recommend it for?

Average Success Rate

22.2%

infoAviva Wealth 5-Year Avg
The following dataset includes the performances of ready-made portfolios/funds offered by investment platforms and may include both actively and passively managed ready-made portfolios/funds. Performance indicated is also net of all fees to 31st January 2024, unless stated otherwise; any tiered fee structure will be disclosed. Ready-made portfolios/funds that include cryptocurrencies or any other securities outside cash and equities are not included in the dataset. The dataset only includes ready-made portfolios/funds which are explicitly advertised by their respective platforms as being for ‘beginners’, and which are exclusively offered by the platform itself. Funds which are managed by other providers and may be identically offered across multiple platforms were not included in this dataset. For example, the Vanguard UK All Share Acc. ETF was offered by Plum, but as it is not directly managed by Plum and customers could reasonably access it on multiple platforms, it was not included for the purposes of this research. Other discretely advertised securities or investments are not included.

26.4%

info Industry avg.
The industry average is the median average of all fund/ready-made portfolio performance figures we collated from 23 investment providers. To see the full dataset, visit X page.
arrow-down-orangeRead More
quote

Pros

  • Choice of stocks, funds, ETFs, investment trusts and ready-made portfolios
  • Annual fees cap of £45 for shares/ETFs/investment trusts could make this a cheap account for large portfolio holders
  • No dealing fees on funds
  • Good rates of interest on uninvested cash
  • Find and Combine service to track down old pensions
quote

Cons

  • Only UK shares
  • £7.50 per trade dealing fees
  • Ready-made portfolio performance is lower than industry average
  • £500 minimum lump sum deposit (although option to make £25 per month regular deposits instead)
  • Junior ISA is administered through Wealthify, not a top-performing brand
  • No fractional shares
  • arrowVerdict
    3.0
  • arrowReady-made Portfolio:
    1.0
  • arrow Fees:
    3.0
  • arrowTrading Platform:
    4.5
  • arrowResearch:
    3.0
  • arrowSafety:
    5.0
  • arrowEducation:
    3.0
  • arrowCustomer Service:
    2.5
  • arrowPortfolio View

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Updates

Who do I recommend Aviva for?


Aviva’s Wealth is best-suited to:

  • Wealthier buy-and-hold investors in shares, who can benefit most from the annual fee cap
  • Investors in funds with holdings valued at more than £500,000 who can benefit from the removal of fees for values over that amount

Account types and assets


Accounts

Aviva offers retail investors access to:

  • General investment account (GIA) is an account designed to provide access to investments. You may be liable for tax on any income or capital gains earned within a general investment account but this can be a useful vehicle for anyone who has maxed out their ISA allowanceGeneral investment accountinfo
  • Sometimes called an investment ISA, a stocks and shares ISA is an individual savings account that allows you to invest in shares, unit trusts, investment funds, and bonds. You will not need to pay tax on any income or capital gains earned on investments within an ISAStocks and shares ISAinfo
  • A self-invested personal pension (SIPP) is a type of private pension that allows you to control the specific investments that make up your pension fundSelf-Invested Personal Pension (SIPP)info
  • A Junior ISA through its subsidiary, Wealthify

An investment ISA (Individual Savings Account) is a tax-efficient wrapper in which you can buy, hold and sell investments.

The Aviva stocks and shares ISA is a ‘flexible’ ISA, meaning you can take money from your ISA with no fees or penalties, and you can pay money back in the same tax year without it being deducted twice from your annual ISA allowance.

Discover our best-rated investment ISAs

Junior ISA

Aviva’s robo-advice brand, Wealthify, administers the Junior ISA. Unfortunately, my colleague Antonia, doesn’t rate Wealthify as a particularly stellar brand. “Poor historical performance on their funds, combined with fees at the higher end of the passively managed spectrum, makes for a fairly grim combination.”

SIPP

A self-invested personal pension (SIPP) is ideal for self-employed people and those looking to make additional investments for retirement in addition to their workplace pension. A SIPP allows you flexibility – you get to choose how often you pay in, and how much – and total control as you get to choose what you’re invested in and how much risk you want to be exposed to. It’s also a tax-efficient way to save as, for every 80p you pay in, the government will top it up to £1.

Like the Aviva ISA and general investing account, you’re getting an unspectacular selection of stocks and ETFs (although a strong offering of funds) for above average fees, so it’s hard to recommend this product over SIPPs offered by cheaper rivals such as AJ Bell, interactive investor, and funds specialists Fidelity and Vanguard. It’s cheaper than the personal pensions offered by smart apps PensionBee and Penfold.

Aviva does offer a ‘Find and Combine’ service to help you track down lost pensions, although this is a service many other providers also offer now too.

Assets

Aviva retail clients can access a fairly limited menu of assets that, at present, consists of:

  • 830+ UK stocks
  • 720+ ETFs
  • 155 investment trusts
  • 5,100+ funds
  • 5 x risk-rated, A ready-made portfolio is a pre-made collection of investments that have been put together by investment experts. They are designed to be a simple option for those who don’t want to choose individual stocks or funds for themselves.ready-made portfoliosinfo

The big problem with that list is that there are no US stocks. No Apple, Tesla, Amazon, Nvidia and other giants that form the backbone of many DIY investors’ portfolios at the moment. Not having access to the S&P 500 index – an index that has consistently outperformed the FTSE 100 in recent years – will be an issue for many investors.

Ready-made portfolios

Aviva offers retail clients a choice of five ready-made portfolios:

1 x income portfolio which mainly invests in a range of shares and bonds and aims to deliver a regular income through dividends.

4 x growth portfolios which have varying risk ratings across lower, low-medium, and high.

See ‘portfolio performance’ below for analysis of historical performance of these portfolios.

Portfolio performance


Aviva’s five ready-made portfolios have – on average – underperformed the industry average over the past five years.

Returning just 22.2% on average, that is slightly below the industry average of 24.8% before fees. For those portfolios that have a 10-year record, the figures are even more disconcerting with 10-year yields averaging 44.8% against an industry average of 64.5%.

Of course, it’s important to remember that these are just averages, that some portfolios (Aviva’s adventurous portfolio with a higher risk/reward strategy, for example, have done better. It should also be stressed that past performance does not predict future performance. However, it is disappointing for Aviva customers that ready-made portfolio-holders elsewhere have seen better returns.

To view our full analysis of industry portfolio performance data, see our ready-made portfolio tables.

Fees


With Aviva Wealth, you’ll need to pay:

  • Annual fees

These vary according to what you’re invested in (funds or shares, for example) and the value of your portfolio (across all Aviva accounts you have open).

For funds

First £50,000 0.40%
Next £200,000 0.35%
Next £250,000 0.25%
£500,000+ 0%

For shares / ETFs / investment trusts

An annual fee of 0.40% capped at £45 per year for a stocks & shares ISA or investment account, and £120 a year for a SIPP.

Dealing fees

There are no dealing fees for funds. If you want to buy and sell shares, however, you’ll be charged £7.50 per transaction.

Ongoing fund management charges

These are levied by the fund managers, taken directly from your investment, are vary according the fund you choose. You should always be able to see how much this ongoing charge is by looking at the fund factsheet which should accompany every fund listing.

The verdict

Annual fees of 0.40% are comparatively high. Although they do reduce in size for values over £50,000, that’s still a high price to pay for the initial holding.

Another word of warning – there is no fee cap for holding funds, so although fees do reduce when the size of your portfolio value exceeds £50,000 your fees will reach £200 per annum if you hold £50,000. Annual fees are waived altogether on values over £500,000, but again, it’s only amounts over that amount that are annual fee-free, so you will still be paying £1,525 per year on holdings of £500,000. That’s very expensive for holding funds as the comparison chart below shows:

Awards


FAQs

Yes, Barclays Smart Investor is safe. It is authorised and regulated by the Financial Conduct Authority and part of the Financial Services Compensation Scheme (FSCS) meaning that you could be entitled to compensation of up to £85,000 in the unlikely event that Barclays was so go out of business. More information on the safety of Barclays Smart Investor and whether this platform might be a good addition to your portfolio can be found here: Barclays Smart Investor: Company performance analysis

Barclays charges 0.25% for investing sums up to £200,000. Amounts over benefit from a reduced rate of 0.05%. That’s very competitive. However, although funds are free to buy and sell, dealing fees for buying and selling shares, ETFs and bonds and gilts are comparatively expensive at £6 per trade.

Barclays’ Sometimes called an investment ISA, a stocks and shares ISA is an individual savings account that allows you to invest in shares, unit trusts, investment funds, and bonds. You will not need to pay tax on any income or capital gains earned on investments within an ISAinvestment ISAinfo is reasonably priced and offers a decent choice of stocks, funds, ETFs, bonds and gilts. It’s not the lowest priced ISA on the UK market and the range of investments available to investors isn’t the largest when compared to other providers. But you’re getting a trustworthy platform and access to good research and education tools.

Ask the Insiders


Have a question about Barclays Smart Investor that we haven’t covered? Ask it here and we will get back to you as soon as possible!

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