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Laura Purkess

Personal Finance Writer

I really believe that finance doesn’t have to be boring, or complicated, or intimidating. It should be exciting! Being in control of your finances allows you to be in control of your life. It’s your ticket to freedom and to doing and owning what you want.

That’s why it’s so important to understand exactly how the financial services industry works and to have insider knowledge of what’s going on behind the scenes, so you can navigate it effectively.

But in order to do that, you need someone to break things down for you in the clearest and simplest way possible and to have the inside scoop on the industry.

That’s what I love doing. I’m an award-winning journalist/editor and I’ve spent more than seven years writing for national newspapers and financial trade press including The Sun, The Daily Mail, the I Paper and Citywire, explaining complex financial topics and breaking stories on secret goings-on at some of the biggest names in financial services and in government.

My work has been shortlisted for more than 25 financial journalism awards, including 20 Headline Money awards. This year, I was named Headline Money’s overall Financial Journalist of the Year 2025, a prestigious award recognising the best journalism in the industry. Judges praised my “impressive scoops, hard-hitting investigations and tenacious attitude”.

I was also named Consumer Money Journalist of the Year 2025 and Pensions Journalist of the Year (Consumer) 2025 (also in 2024), and I won Personal Finance Story of the Year 2025 for my campaigning investigations into the regulation of the Buy Now, Pay Later industry.

And I won the Consumer Champion of the Year 2025 award from the British Insurance Brokers’ Association for my work getting insurers to make their terms and conditions clearer for customers.

I know personal finance like the back of my hand and I don’t owe anything to anyone. My views are my own and I want to provide you with the most genuine analysis, opinions and insights possible, so you can use them to form the basis of your financial decisions.

Qualifications

  • R05 Financial Protection

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